Chipotle Launches 'Extra Sunday' to Celebrate Football Fans With Free Guac and Queso

Chipotle's 'Extra Sunday': A Celebration for Football Fans



In an exciting move for football enthusiasts, Chipotle Mexican Grill is launching a special day dubbed 'Extra Sunday' on February 10, 2025, offering an irresistible deal for Rewards members. This initiative responds to the significant demand among fans who often wish for a holiday following the championship game—something over 40% of employed Americans believe should be the case.

The allure of 'Extra Sunday' lies in its free Guac and Queso Blanco promotion. Chipotle Rewards members can indulge in this tasty treat with the purchase of any entrée, using the promo code "EXTRA25". This marks the first time Chipotle fans can receive both free guacamole and queso simultaneously. Traditionally, fans have had to choose between these beloved extras, but Chipotle is changing the game in a big way.

A Nod to Football Culture



Chipotle's decision to celebrate 'Extra Sunday' is inspired by the cultural phenomenon surrounding the professional American football championship. In 2024, it was estimated that 16.1 million workers intended to take the day off after the big game. This unofficial holiday showcases the desire of many to recover from a weekend filled with excitement—whether that includes hosting or attending watch parties.

Chipotle isn’t just celebrating the day after; they’re also spicing things up during the championship game itself. The company will give away up to 50,000 entrée codes to fans watching the game. How does it work? Fans will be prompted to claim a free entrée each time something “extra” occurs during the game. This could include pivotal plays, like a successful fourth down conversion or a two-point conversion. Active users on social media platforms like X and Instagram will need to stay alert for the drops where they can text a code to claim their free meal.

Welcoming All Football Fans



According to Chipotle's Chief Brand Officer, Chris Brandt, “Football's most watched game is the perfect stage for over-the-top moments,” reinforcing that Chipotle is keen on enhancing the viewing experience for fans. The promotion aims to unite fans from both sides of the stadium, proving that good food transcends team rivalries.

Furthermore, Chipotle emphasizes its commitment to offering real food for real fans. Having established its 'Real Food for Real Athletes' platform, the brand champions the vitality and performance of athletes by providing wholesome, nutritious ingredients. As avid supporters themselves, Chipotle acknowledges the importance of fueling fans just as much as the players.

While this event is an initiative by Chipotle, it is important to note that it is not affiliated, endorsed, or sponsored by the National Football League or any of its affiliates. This allows Chipotle to partake in the vibrant culture surrounding football without formal partnerships, focusing exclusively on enhancing the fan experience.

Participate in the Festivities



To take part in this remarkable promotion, fans should ensure they are Chipotle Rewards members. The deal for free Guac and Queso, a perfect accompaniment to any delicious entrée, is valid on February 10 at participating locations across the U.S. and Canada.

'Extra Sunday' encapsulates not only a unique dining experience but a celebration of community and camaraderie among football fans everywhere. As the championship game approaches, Chipotle invites everyone to join the festivities, making their game day deliciously unforgettable.

For more information or to order your favorite Chipotle meals, you can visit the official Chipotle website. Get ready, football fans—this Extra Sunday promises to be one for the books!

Topics Consumer Products & Retail)

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