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Mountain Dew's Innovative 'Thirst Guards' Initiative

Mountain Dew, the beloved beverage brand under PepsiCo, is stepping up its game this summer with the exciting launch of the 'Thirst Guards' campaign. Aimed at lake-goers nationwide, this initiative seeks to ensure that refreshing Mountain Dew is always within reach, especially during the scorching summer months. Kicking off on the Fourth of July weekend, the program is spearheaded by celebrated country music artist Cole Swindell, known for his hit songs and deep loyalty to the brand, making sure that fans can enjoy their summer adventures without the hassle of empty coolers.

Addressing the Summer Thirst Emergency

As summer unfolds, there's nothing worse than a cooler that's just run dry, especially when you're enjoying the sun with friends or family by the water. To combat this common pitfall, Mountain Dew has developed a unique solution: Mountain Dew-branded Sea-Doos! These vibrant watercraft are set to pop up around some of the hottest lake locations, specifically starting from Lake of the Ozarks, Missouri, on July 5 and 6.

Fans will be able to summon these iconic Sea-Doos by texting (803)-MTN-DEWS with their location, enabling a swift emergency delivery of ice-cold Mountain Dew, while supplies last. This innovative service ensures that fun never stops, keeping the thirst-quenching experience alive even in the middle of a lake party.

Cole Swindell: The Ultimate Summer Partner

Country music superstar Cole Swindell has always had a special connection with Mountain Dew. With his new album, 'Spanish Moss,' making waves in the music industry, partnering with the brand on this campaign seems like a match made in summer heaven. On July 6, Swindell will be making appearances at MarineMax Osage Beach, delivering refreshing drinks and surprises all day long, living out the ideal summer day he champions.

Swindell expresses, “Nothing kills the vibe faster than an empty cooler - that’s why the Mountain Dew Thirst Guards are here to save the summer, keeping you stocked up and the good times rolling.” His enthusiasm promises to uplift spirits and keep celebrations flowing.

Beyond the Ozarks: A Nationwide Experience

While Lake of the Ozarks initially hosts the Thirst Guards, the fun doesn't stop there. The campaign will expand to various hotspots, including Lake Travis in Texas, Miller Beach in Indiana, and Myrtle Beach in South Carolina. Each location will feature on-land beach stations brimming with ice-cold Mountain Dew, making it easier than ever for adventurous water-lovers to stay hydrated and energized.

Limited-Edition Gear: Mountain Dew x Pit Viper

In addition to the drink delivery service, fans can also look forward to the exclusive Mountain Dew Drop – a collaboration with Pit Viper. This limited-edition merchandise collection features unique sunglasses inspired by the brand's most popular flavor profiles. Each pair showcases the Mountain Dew logo with vibrant designs that embody the spirit of summer adventures. These sunglasses will be available for purchase starting July 16, exclusively on TikTok Shop, while supplies last.

Join the Action!

Excited to partake in the summer thrills? Keep an eye out for the Thirst Guards and don’t forget to catch a glimpse of Swindell as he makes his rounds. Stay tuned to Mountain Dew’s official channels for updates and tracking of Thirst Guards locations in real-time. With Mountain Dew at your side, every day can feel like a refreshing adventure.

This initiative is a testament to Mountain Dew's commitment to not just quenching the thirst of its fans but also creating memorable summer experiences that resonate with fun, friendship, and music. Get ready to make your summer unforgettable with Mountain Dew and the Thirst Guards!