#Japan #Kawai Co. #Wakasa Lacquer #KURABI #Obama, Fukui

Kawai Co. Launches Official Store on Rakuten Market

Kawai Co. Ltd., a venerable manufacturer of Wakasa lacquered chopsticks located in Obama, Fukui, is thrilled to announce the grand opening of its official store "Kawai Seisakusho" on Rakuten Market, set for December 4, 2025. Known for its exceptional planning abilities, Kawai aims to provide even more customers with access to stylish and functional chopstick designs, thus enhancing their shopping experience.

Background of the Rakuten Market Entry

Historically, Kawai has focused on wholesale operations but has recognized the need to engage directly with customers. To better adapt its products based on consumer feedback, the company also manages its website. By opening a new store on Rakuten Market, Kawai seeks to widen its reach, offering customers easy access to its products and a chance to forge more meaningful connections. The new store is designed to create a shopping environment that prioritizes customer interaction and satisfaction, ensuring a safe and enjoyable shopping experience.

Grand Opening Campaign

To commemorate this significant launch, Kawai will hold an extravagant limited-time campaign running approximately one month from December 4, 2025. Customers can look forward to exciting promotions tied to the Grand Opening, particularly during the "Rakuten Super Sale" from December 4 to December 11. Here are a few highlights of the campaign:

1. Limited-Time Gift: The first customers making purchases will receive a free vegetable chopstick as a gift.

2. Instagram Campaign: Kawai is also organizing an Instagram contest where fans can win coupons for various gift options, including the widely popular "KURABI" chopsticks that have sold over 300,000 pairs.

3. Review Campaign: Customers who write reviews on purchased items can receive a Kawai original tote bag as a token of appreciation.

Additionally, the opening period will feature exclusive welcome coupons for new Rakuten members, along with wonderful gifts and promotions. This is an excellent opportunity to find the perfect chopsticks for daily use.

Popular Products to Look Out For

KURABI Chopsticks

• - Product Name: KURABI
• - Price: ¥1,320 (tax included)
• - Features: Dishwasher safe, made in Japan
• - Colors Available: 10 colors, including Ruri, Amber, Akane, Seiji, Kōji, Tetsu, Kuro Yuzu, Shiro, Midori, and Tanshō
• - Sales Location: Kawai Seisakusho on Rakuten Market
• - Sales Period: From December 4 onwards (Limited quantity available)

Tsugaru Vidro / Housho Chopsticks and Chopstick Holders

• - Product Name: Tsugaru Vidro Housho
• - Price: ¥6,600 (tax included)
• - Features: Lacquer-coated chopstick tips, made in Japan
• - Sales Location: Kawai Seisakusho on Rakuten Market
• - Sales Period: Available starting November 26 (Limited quantity available)

About Kawai Seisakusho

The brand "Kawai Seisakusho" was established by Kawai Co. to foster closer connections with customers, enabling them to deliver products tailored to individual needs. Kawai strives not just to sell products but to engage with consumers through feedback on their choices and experiences, continuously improving its offerings. Through the new store, the company is committed to preserving customer satisfaction and ensuring a trustworthy shopping environment.

Visit Kawai Seisakusho on Rakuten Market for more details, or check out their official website here and their Instagram here.

About Kawai Co.

Founded in 1985, Kawai Co. has dedicated itself to the planning, manufacture, and sales of chopsticks, contributing to the cultural significance of chopsticks in Japanese daily life. The company plays a vital role in preserving the traditional craft of Wakasa lacquer, continually seeking to highlight its appeal in modern times. With a commitment to industry-leading planning and product proposal abilities, Kawai strives for excellence in quality management and a dedicated customer-focused approach. Their goal is not just to sell chopsticks but to enrich dining experiences, thereby enhancing the quality of life for their customers.

For more insights about Kawai Co., check their official site here.