#Japan #Kumamoto #Red Horse Corp #Nishikimachi #San Choku Owl

Nishikimachi's Local Treasures Get a Nationwide Spotlight

Nestled in the heart of Kumamoto Prefecture, Nishikimachi is known for its rich agricultural heritage. Red Horse Corporation, based in Sumida, Tokyo, has taken a pivotal role in promoting the local products of Nishikimachi through its direct-to-consumer online platform, 'San Choku Owl.' This initiative is part of the '2025 Open Innovation Product Development PR Project' aimed at enhancing local industries and fostering community spirit.

The Vision Behind the Initiative

With the belief that product development can invigorate local economies, Red Horse Corporation collaborates with governments and local businesses to create innovative regional products. Last year, they successfully partnered with Nishikimachi to develop new items that celebrate its unique agricultural offerings, including green tea and rice-based products.

The collaboration yielded over 18 items that exceeded initial expectations, ranging from sweets to breads, all flavored with the essence of Nishikimachi. A recent tasting event in Fukuoka allowed attendees to sample these new products, generating interest and enthusiasm around the region's culinary offerings.

A Year of Promotion Ahead

As part of this year’s campaign, Red Horse Corporation aims to broaden the recognition of Nishikimachi's special products. Starting September 1, a dedicated special feature page was launched on San Choku Owl showcasing an array of local delicacies that highlight Nishikimachi's artisanship.

In August, a detailed information session was held for local producers, drawing enthusiastic participation. Many local business owners expressed their desire to tap into the San Choku Owl platform as a channel for expanding their market reach. They engaged in discussions about product registration and the nuances of utilizing this platform effectively.

Upcoming Free Shipping Campaign

Kicking off on September 16, 2025, the free shipping campaign will cater to around 70 featured items on the platform. Customers can explore a variety of seasonal offerings as they become available, making now the perfect opportunity to explore Nishikimachi’s special products.
Visit this link to discover the unique flavors and craftsmanship of Nishikimachi's goods.

Featured Products Inside the Campaign

1. Nishikimachi Rice Flour Green Tea Bread 6 Set - Priced at 2,640 yen, this set is a fusion of traditional Japanese flavors with Western pastry styles. It includes items like round bread, chiffon cake, and more.
- Link to Product

2. Seiryu Kumamoto Pear 5kg Box - At 3,800 yen, these juicy pears are famous for their perfect balance of sweetness and tartness.
- Link to Product

3. Aki-Zuki Pear 5kg Box - For 5,800 yen, these popular pears are known for their crisp texture and balanced flavor profile.
- Link to Product

4. Wakame Rice (Freeze-dried) 5 Pack Set - Priced at 1,950 yen, this nutritious rice option blends sweet local rice with wakame, perfect for emergency supplies or everyday meals.
- Link to Product

5. Raw Honey from Local Bees 150g - Available for 2,580 yen, this rare honey is a product of meticulous harvesting methods that produce a creamy, flavorful experience.
- Link to Product

Building Regional Brand and Community

San Choku Owl serves as a conduit, connecting producers directly with consumers across Japan, prioritizing transparency and quality in the food supply chain. With over 100 local items developed in collaboration with more than 50 municipalities, Red Horse Corporation is committed to harnessing local resources to foster economic growth within communities.

The company actively supports local producers with innovative product development and marketing strategies. By leveraging unique regional narratives and collaborating with local entities, they aim not only to revitalize the local economy but also to preserve the rich cultural heritage of Nishikimachi’s food and produce.

As they continue this journey, Red Horse Corporation emphasizes the importance of community, collaboration, and innovation, striving to provide residents and visitors alike with a taste of Nishikimachi.

Contact Information

For further inquiries, reach out to:
Red Horse Corporation,
Kokugikan Front Building 2F, 1-10-5 Yokoami, Sumida, Tokyo 130-0015
Phone: 0570-003155
Email: [email protected]
For more information, visit Red Horse Corporation's website.