#USA #Philadelphia #Rita's Italian Ice #Trolli #Sour Blue Pucker

Rita's Italian Ice Introduces a New Twist

Rita's Italian Ice & Frozen Custard, the world's largest Italian Ice chain, is exciting fans with the introduction of its latest flavor: Sour Blue Pucker Italian Ice. This new treat promises to elevate your taste buds with its vibrant blue raspberry flavor, inspired by the bold tastes fans have come to love. Each bite is a delightful mix of sour and sweet topped with sour dust and a fun Trolli® Sour Brite Octopus, making it the ultimate summer treat.

A Flavor-Driven Innovation

This innovative flavor is not just about deliciousness but also about creativity. The Sour Blue Pucker Italian Ice brings a playful spirit to Rita's menu, focusing on unexpected flavor pairings that enliven the classic Italian Ice experience. The addition of the Trolli® Sour Brite Octopus adds a whimsical touch, characterized by the gummy-inspired fun that truly enhances the whole experience.

"We are always looking to surprise and delight our customers with new flavor experiences," said Carmela Hughley, Senior Vice President of Marketing Insights and Innovation at Rita's. "The Sour Blue Pucker Italian Ice combines a playful, sour-candy-inspired profile that delivers a bold, pucker-worthy treat, making it as fun as it is delicious."

In addition to enjoying the stand-alone Sour Blue Pucker Italian Ice, guests can savor it in various ways. It is offered as part of the Sour Blue Pucker Gelati, a delicious creation that layers the vibrant blue raspberry ice with Rita's creamy vanilla frozen custard, further enhancing the flavor and texture. For those who love a drinkable treat, the Sour Blue Pucker Ice Blender offers the same thrilling sweet-and-sour adventure in every sip.

Supporting a Great Cause

Rita's isn't just about treats; it's also about making a difference. As part of their ongoing commitment to social responsibility, Rita's proudly celebrates 20 years of collaboration with the Alex's Lemonade Stand Foundation (ALSF), a charitable organization dedicated to battling childhood cancer. Customers visiting Rita's can participate in this vital cause by making a $1 donation in-shop for a paper lemon between May 18 and June 14. This act not only earns donors a spot on Rita's Wall of Hope but also contributes directly to childhood cancer research efforts—a cause that is close to Rita's heart.

Since 2006, Rita's has raised an impressive $5.8 million through its in-store fundraising initiatives, embodying their determination and commitment to positively impacting communities that they serve.

About Rita's Italian Ice

Founded in 1984 in Bensalem, Pennsylvania, Rita's Italian Ice & Frozen Custard has been on a mission to spread happiness through their delicious frozen treats. With over 600 locations worldwide, Rita's Italian Ice remains a favorite destination for guests looking to cool down with freshly made Italian Ice made using real fruit, coupled with their signature Frozen Custard. Every visit to Rita's is more than just about enjoying a treat; it's about creating joyful, memorable experiences.

For anyone eager to try the new Sour Blue Pucker Italian Ice, it's available starting today, May 11. Head to your nearest Rita's location, and bring fun into your dessert with this tantalizing new flavor, while also supporting a noteworthy cause. For more information about Rita's Italian Ice and its offerings, visit Rita's official website.

Media Inquiries:
Carly Hutter
For Rita's Italian Ice & Frozen Custard
610-908-6150
[email protected]