#Japan #Tokyo #New Classic #Corn Tortilla #Japanese Food

A New Era of Staple Food in Japan

The food landscape in Japan is on the verge of a remarkable transformation, with new trends emerging that embrace health-conscious and gluten-free options. Leading this charge is New Classic, a Tokyo-based company, which is making waves through its ambitious crowdfunding project, "Bringing Corn Tortillas as a New Staple Food in Japan" on the platform CAMPFIRE. Launched on March 11, 2025, the project quickly surpassed its funding goal, achieving an impressive 104% support rate within just a month.

The Mission Behind the Project

New Classic is dedicated to revolutionizing the Japanese diet by introducing authentic corn tortillas made from traditional corn varieties and manufacturing methods. The aim is to establish a production facility that can ensure these tasty, gluten-free tortillas become an accessible staple in households across Japan. The support for this initiative speaks volumes about the changing tastes and dietary preferences of the Japanese people. As many commenters express their enthusiasm—"I've been waiting for this!" and "I want to see more gluten-free staples in everyday meals!"—it’s clear that there is a growing interest in alternative grains and flavors.

This project doesn't just promise to deliver food; it aims to cultivate a New Cuisine culture in Japan, transforming perceptions of what can be considered a staple. By making corn tortillas available, New Classic aspires to create a culinary movement similar to what pasta and bread experienced in Japan in previous decades.

Exciting Popular Returns

The crowdfunding campaign features a range of attractive returns for backers, enhancing their investment experience. Here are the top five best-selling return options:

1. Tortilla Special Box – A curated selection featuring an array of tortillas to taste.
2. Taco Starter Box – Everything you need to create mouth-watering tacos at home.
3. TORTILLA CLUB Deluxe Box – An extensive collection for true tortilla enthusiasts.
4. Three Tortilla Comparison Set – Sample the diversity with three different types of tortillas.
5. Five Tortilla Comparison Set – The ultimate sampling experience with five varieties.

With each support, enthusiasts not only receive delicious products but also play a crucial role in what some are hoping will be the next big thing in Japanese food.

Future Steps

As the campaign enters its final phase, the focus will Shift toward expanding equipment and establishing a national delivery system. The goal is to position corn tortillas as a legitimate alternative staple food, deserving a place alongside rice and noodles.

The visions behind this project echo a broader societal shift; as people are taking interest in new culinary experiences, they are welcoming the idea of corn tortillas as a daily food option. This surge of excitement indicates a readiness to embrace these flavorful creations into everyday diets—perhaps even changing dining habits in the long term.

Company Information

New Classic, with its innovative vision, is not just another food startup. Established in January 2021 by Jun Katayama, its operations expand beyond food to interior design, furniture, and lighting. Located in Shibuya, Tokyo, New Classic blends creativity across various industries, infusing originality and quality into everything they produce.

For more details about the project or to participate, visit their CAMPFIRE page: CAMPFIRE Project Page. You can also reach out to them directly for inquiries at their Shibuya office!

This is an exciting time, presenting unique culinary possibilities and potential changes in Japan's food landscape. With corn tortillas poised to become a staple, a debut taste is just a crowdfunding contribution away!