#United States #Columbia, Maryland #360PR+ #Authority Brands #Trade Brands

Authority Brands Collaborates with 360PR+ to Strengthen Trade Brands Division

In a strategic move to elevate consumer awareness, Authority Brands has selected 360PR+ as its public relations partner for the Trade Brands Division. This collaboration aims to bring focused attention to their key brands, namely Benjamin Franklin Plumbing, Mister Sparky, and One Hour Heating & Air Conditioning.

Authority Brands stands as a significant player within the home services sector, operating under a multi-brand franchising model with a robust portfolio of 15 well-established businesses that cater to homeowners throughout the U.S. The recent partnership signifies a mutual understanding between the two entities, particularly following the success that 360PR+ has shown in their previous engagements with other brands under the Authority Brands umbrella.

A Strong Track Record

Adam Terranova, the Senior Director of Marketing at Authority Brands, emphasized their positive experiences with 360PR+, stating, "They have delivered strong results for two brands within our portfolio. Our shared vision for public relations was aligned, and it was a natural fit to collaborate with them for the Trade Brands division as well." This highlights the foundation of trust and proven success that guided them toward this recent collaboration.

With over 160 locations nationwide, One Hour Heating & Air Conditioning leads the market in HVAC services, ensuring reliability for its customers. Benjamin Franklin Plumbing extends its reach with more than 150 locations throughout North America, while Mister Sparky boasts over 120 locations. These brands form an integral part of Authority Brands’ overarching mission to deliver essential home services.

Expanding the Brand Reach

"We are excited to expand our relationship with Authority Brands and to bring more attention to their portfolio of essential home services brands for today’s homeowners", expressed Vince Powers, Executive Vice President at 360PR+. This statement not only reflects enthusiasm for the partnership but highlights the strategic importance of raising awareness among consumers about the quality and reliability of the services provided by these brands.

Authority Brands is headquartered in Columbia, Maryland, and its diverse portfolio includes leading franchises like America’s Swimming Pool Company, The Cleaning Authority, and many others, totaling over 2,700 territories operated by more than 1,000 franchise owners. The company is committed to enhancing individual franchisee growth through robust marketing, technology, and operational support, showcasing a forward-thinking approach to business development in the service industry.

As consumer preferences continue to evolve, the necessity for effective communication and engagement becomes apparent. By leveraging 360PR+’s expertise, Authority Brands aims not only to increase visibility for its trade brands but also to cultivate lasting relationships with its target audience. This partnership symbolizes a forward stride in establishing a stronger market presence within the competitive landscape of home services.

In conclusion, the collaboration between Authority Brands and 360PR+ is poised to redefine the consumer engagement strategies within the home services sector. With both companies possessing a shared vision and commitment to excellence, the future looks promising for their trade brands as they strategize to meet the growing demands of modern homeowners. As this relationship unfolds, stakeholders and consumers alike can anticipate innovative campaigns and meaningful outreach that underscores the importance of quality home services.