#Japan #CCTV4 #Minato-ku #WOWOW Plus #IiDS

WOWOW Plus Expands IiDS with New Chinese Channels

WOWOW Plus, headquartered in Minato-ku, Tokyo, has recently announced an exciting enhancement to its Internet delivery service, IiDS (International Internet Distribution Service), aimed at corporate clients in Japan, such as hotels. Starting in May 2025, the company will add two Chinese-language channels: CCTV4 from China and TVBS News from Taiwan. This move is part of WOWOW Plus's strategy to contribute to inbound tourism and globalization efforts in Japan.

Rising Demand for Foreign Broadcasting

In 2024, the Japan National Tourism Organization (JNTO) reported record numbers of foreign visitors to Japan, surpassing 36 million for the first time since before the pandemic. Hotels have recognized the need to cater to an increasingly diverse clientele, with many luxury hotels now offering over 20 specialized international channels, including foreign broadcasts.

As the influence of cable television culture matures in Japan, providing familiar television programs is becoming essential for accommodating inbound tourists. Furthermore, as global talent development strengthens due to the increasing presence of foreign companies and educational institutions in Japan, the demand for foreign-language broadcasting continues to rise across various sectors, not just hospitality.

What is IiDS?

Started in August 2015, IiDS is WOWOW Plus's unique platform designed to provide overseas satellite foreign broadcasts that are difficult to receive within Japan. The service currently offers a total of 24 channels, including the two new Chinese channels, individually tailored to meet customer needs. Currently, 249 facilities, including hotels, have adopted IiDS as of April 2025, with growing numbers of inquiries and requests for contracts from various sectors, including educational institutions and foreign enterprises.

Rationale Behind Adding Chinese Channels

With China and Taiwan ranking as the top two countries contributing to inbound tourists in 2024, WOWOW Plus identified the need to expand its offerings aimed at Asian visitors. CCTV4, known for its emphasis on news and culture, was added as part of this initiative, while TVBS News, a major Taiwanese broadcasting network, will provide further options for serving these markets.

This enriched channel lineup will enhance guest experiences at hotels while providing greater choices for businesses and educational institutions pursuing globalization efforts.

Future Developments

WOWOW Plus plans to adapt and expand the IiDS channel lineup according to market trends and demands. The company is set to launch the IiDS Portal, leveraging smart TV capabilities to improve distribution methods. As a result, users will be able to view programming not only on traditional televisions but also on their smartphones and mobile devices, ensuring a tailored foreign-language broadcasting experience is accessible in every facility.

WOWOW Plus aims to support diverse industries, from city hotels and business accommodations to educational institutions, by providing value-added services that meet specific customer needs.

About WOWOW Plus

WOWOW Plus has been a leader in broadcasting since its inception in 1996, managing two channels, “WOWOW Plus” and “Kayo Pops Channel,” alongside developing diverse content across various platforms. The company not only handles film, drama, and music productions but also orchestrates live concerts, ensuring a broad reach of entertainment solutions.

Moreover, its content solution services offer a one-stop experience for corporate clients through the sale of satellite broadcasts, VOD content, and related audiovisual services. As part of its ongoing project, WOWOW Plus continues to develop cutting-edge broadcasting infrastructure and content solutions tailored for the corporate sector, particularly focusing on its IiDS service for overseas satellite broadcasting.

For more information about the IiDS service, visit the officialwebsite at IiDS Official Site.