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Unveiling the Consumer Mindset on Clothing Cleaning

In a recent survey conducted by Fancrew, a company known for its innovative consumer research, insights into the cleaning habits of consumers were uncovered. This study, involving 1,745 participants, aimed to clarify how often people utilize clothing cleaning services and the factors that influence their choices.

Survey Overview

The survey undertaken by Fancrew was directed at members who have previously used clothing cleaning services. It included a significant sample size of 1,745 respondents, comprising 366 men and 1,379 women. The research took place between May 14 and May 27 of 2025, utilizing internet-based methods to gather data across a national audience of 1.5 million registered users.

Key Findings on Cleaning Frequency

The survey revealed that a common practice among respondents is to send clothing for cleaning approximately every six months. Notably, 39% of participants indicated this frequency, while 27% reported cleaning their clothes every two to three months, and 16% do so more frequently than once a month. The results indicate a clear preference for scheduling cleanings around seasonal transitions, aligning with the customary practice of changing wardrobes at the change of seasons.

Prioritizing Quality and Price

When it comes to selecting a cleaning service, two factors stood out significantly among participants: quality and price. Over 90% of the respondents rated these factors as important when choosing where to have their clothing cleaned. This indicates that consumers are highly discerning about the value they receive from cleaning services.

Reasons for Disengagement from Cleaning Services

Interestingly, the survey also highlighted that 42% of respondents who had previously utilized cleaning services indicated they no longer use them. The primary reasons shared included having moved to a new location where their former cleaning service was no longer accessible and perceiving the costs as prohibitively high. This reflects a critical aspect for service providers to consider in terms of retaining customers and addressing potential barriers that could inhibit usage.

Additional Insights

Furthermore, participants provided responses to a total of 27 questions about various facets of clothing cleaning. This included insights on the average cost per cleaning service, revealing valuable information not only for consumers but for businesses aiming to optimize their offerings and pricing structures in the competitive cleaning market.

Future Directions

The implications of these findings may extend beyond just understanding consumer behaviors and preferences. They also underscore the significance for cleaning businesses to adapt to the changing landscape, focusing on the areas most valued by customers. Addressing the disconnect caused by location and perceived expense could lead to more effective customer retention strategies.

About Fancrew

Fancrew, based in Chiyoda, Tokyo, specializes in innovative consumer analysis through proprietary technology. The company's mission is to enhance various aspects of business operations, including customer experience, product development, and employee engagement through rich data insights. For more information about their services or to access the full survey results, please visit the official Fancrew website or reach out directly through their contact information.

Conclusion

The findings from this consumer survey shed light on important trends in clothing cleaning services, offering invaluable insights that both consumers and businesses can leverage. For consumers, it reinforces the necessity of quality and affordability. For businesses, it highlights areas where improvements can foster better customer relationships and enhance service quality.