#Japan #Tokyo #10th Anniversary #Piccoma #Rino Sashihara

Piccoma's 10th Anniversary Celebration: Welcome Festival Launch

As Piccoma, the popular digital manga and novel service operated by Kakao Piccoma, celebrates its 10th anniversary, it is thrilled to announce the launch of the Welcome Festival, starting from July 17, 2026. This event is the third in a series following the successful Comeback Festivals. The Welcome Festival offers an exciting opportunity for both long-time users and newcomers to experience the joy of reading manga while winning amazing prizes.

What Is the Welcome Festival?

The Welcome Festival is designed to cater to a broader audience, encouraging users who may not have accessed the app recently, as well as first-time users, to engage with the platform. As part of this festival, users can receive up to 10,000 yen worth of coins simply by reading one episode of their favorite manga for free. This initiative aims to enhance the user experience and promote the enjoyment of manga across all demographics.

The festival will run from July 17, 2026, at 11:00 AM until August 31, 2026, at 11:59 PM, creating a more extended period for participants to take advantage of this exciting offer.

How to Participate

Joining the Welcome Festival is incredibly easy. Users can simply log into the Piccoma app, select any work they are interested in, and read the first episode for free. Depending on conditions met, participants can earn rewards such as initial rewards, daily bonuses, and monthly prizes. Notably, the following eligibility criteria apply:

• - For Returning Users: Individuals who have not accessed the app for at least 90 days as of July 16, 2026.
• - For New Users: Those who register for the first time after July 17, 2026.

Each reward will be distributed sequentially based on the conditions achieved, making the festival a thrilling experience for anime and manga fans alike. It's important to note that the event contents are subject to change without prior notice, so users are encouraged to stay updated through the dedicated event page.

New Piccoma TV Commercial

In conjunction with the festival, a new television commercial featuring Rino Sashihara is set to air, welcoming both new and returning users to the Piccoma platform. Sashihara, a prominent figure known for her captivating presence, reinforces the message that users can receive coins just by reading one episode. This commercial aims to attract more users to the Piccoma service, highlighting its unique and user-friendly features.

Commercial Details

• - Air Date: Starting from July 17, 2026
• - Featured Star: Rino Sashihara
• - Air Region: Nationwide (excluding some areas)

About Rino Sashihara

Rino Sashihara was born on November 21, 1992, in Oita Prefecture, Japan. She rose to fame as a member of HKT48, graduating in April 2019 during a spectacular concert. Sashihara has won numerous accolades, including four titles as queen in AKB group elections. Currently, she thrives in various television variety shows and is also known for producing idol groups like =LOVE and ≠ME. Her personal experiences with the Piccoma app add a unique touch to her role in the campaign.

In her own words, Sashihara expressed joy at being part of the Welcome Festival, noting her familiarity with the app prior to her involvement. She stated, "I used to use this app regularly, so I was very delighted! Recently my acting in commercials hasn't been great, but I’m confident I did well this time! If you're going to read manga, it has to be Piccoma!"

A Commitment to Users

Piccoma aims to continue providing outstanding manga and novel experiences through unique services like the ‘Wait for ¥0’ feature, which allows users to wait for 23 hours to read certain stories for free. Since its launch in April 2016, Piccoma has achieved over 50 million downloads, reflecting its popularity among readers.

As Piccoma turns 10 in 2026, the company expresses gratitude to its users and promises to unveil more exciting campaigns and projects to celebrate this milestone.

To explore the diverse world of manga and novels, ensure you do not miss out on the Welcome Festival and take your reading experience to the next level with Piccoma. For more details, visit the Welcome Festival event page.