Explore AI Agents at the Innovative SAP Agent Lab in Copenhagen 2026

SAP Agent Lab in Copenhagen 2026: A Gateway to AI Innovation

SAPinsider is excited to announce the arrival of the SAP Agent Lab at its upcoming event in Copenhagen, scheduled for November 16-19, 2026. The event will take place at the Tivoli Hotel & Congress Center and promises to deliver an interactive and engaging experience for attendees interested in artificial intelligence and its applications in business.

The SAP Agent Lab is designed to bridge the gap between theoretical knowledge and practical application. This unique hands-on experience allows participants to work directly with the innovative Joule Studio, a cutting-edge platform developed by SAP for creating AI agents. Attendees will be tasked with addressing real business challenges, transforming ideas into functioning AI agents through guided sessions and collaborative efforts.

Mark Wright, the Vice President of Product Marketing at SAP, emphasizes the importance of hands-on experience in conveying the efficacy of AI tools. He states, “Our customers are not waiting to see what SAP will deliver — they want proof. The Agent Lab gives customers the opportunity to start with a real business challenge and see how quickly they can turn that idea into a working AI agent using Joule Studio.” This approach highlights the need for immediate results and practical understanding in today’s fast-paced business environment.

At the heart of the SAP Agent Lab is the belief that true learning occurs when participants can actively engage with the technology. Guided by industry experts, attendees will start with a defined business issue and subsequently progress through the process of generating a working AI solution. This direct interaction with SAP's resources will offer insights on how AI agents can leverage enterprise data for informed decision-making and effective governance.

James Bedard, the CEO of SAPinsider, echoes the sentiments about the need for active engagement. “Our community is asking for opportunities to move beyond hearing about AI and actually work with it. The SAP Agent Lab gives Copenhagen attendees that opportunity — to sit down, build, experiment, and leave with a clearer understanding of how agentic AI can apply to their own organizations.” This forward-thinking philosophy is about fostering innovation and encouraging exploration within the realms of AI and business processes.

Participants will have access not only to the Agent Lab but also to over 200 expert-led sessions focused on a range of topics such as transformation, data management, cloud technologies, and enterprise solutions. Networking opportunities will allow attendees to connect with peers and industry leaders, sharing knowledge and potential collaborations.

Inquiring minds can look forward to a detailed announcement regarding the Agent Lab's access, session timings, and participation details in the lead-up to the event.

About the SAP Agent Lab

The SAP Agent Lab stands as an immersive experience where attendees can explore the functionality of AI agents in a business context. By using Joule Studio, individuals will learn that AI can go beyond responding to queries; it can actively shape and enhance business outcomes. Participants will discover effective strategies for employing AI in addressing their organizations' unique challenges.

About SAPinsider

SAPinsider is recognized as the largest and fastest-growing SAP membership group globally. The platform offers SAP professionals an invaluable community, coupled with exclusive research, expert-led events, and trusted best practices to maximize their SAP investments. With flagship events in Las Vegas and Copenhagen, SAPinsider serves as a crucial nexus connecting SAP professionals with the knowledge and expertise required for successful digital transformations. For more information, visit sapinsider.org.