#Japan #MUSINSA #Kumamoto #Park Junyoung

MUSINSA's Compassionate Response to the 2026 Kumamoto Earthquake

In light of the recent devastating earthquake in Kumamoto, which has been officially termed the Reiwa 8 Kumamoto Earthquake, MUSINSA, a prominent fashion platform from South Korea, has announced a benevolent initiative aimed at supporting those affected. The company extends its heartfelt sympathies to all who have suffered due to this natural disaster, as well as to their families and communities.

MUSINSA has begun a special program effective from July 31, 2026, where they will include essential daily items from their brand, MUSINSA STANDARD, free of charge with deliveries to areas impacted by the earthquake. The initiative aims to help those in the Kyushu region cope with the aftermath of this calamity and return to a sense of normalcy as quickly as possible.

Support Details

Region of Aid: The support will focus on the Kyushu region, especially postal codes ranging from 800 to 899.
Support Period: The initiative is set to run from July 31, 2026, until August 7, 2026, covering shipments during this time. It is important to note that supplies are limited, and the support may end prematurely if allocated items run out.

The items included will be automatically enclosed in packages sent to the designated area, meaning that customers do not need to go through an application process to receive this assistance.
The essential supplies consist of three different items from the MUSINSA STANDARD product line: arm covers, a hand towel set, and towels.

Comment from MUSINSA’s Chief Global Officer, Park Junyoung

Park Junyoung, MUSINSA's Chief Global Officer, expressed concern for the residents of the Kyushu region, noting that many of them are loyal customers of MUSINSA through the MUSINSA Global Store. "This earthquake, compounded by record-breaking heat, has placed a significant strain on those affected. I sincerely empathize with everyone impacted. In an effort to assist, we are providing these daily necessities, hoping they bring a measure of comfort during these challenging times. We wish for the prompt recovery of the affected areas and hope for the safety of every customer we serve."

About MUSINSA

Founded in South Korea, MUSINSA stands as a leading fashion platform, rapidly gaining recognition globally as a unicorn company. The foundation of its success lies in the MUSINSA STORE, coupled with a co-working space designed to foster fashion-related enterprises, known as MUSINSA STUDIO. In 2022, MUSINSA expanded its horizons by launching a global store, now serving customers in 13 regions around the world, including Japan. By merging elements of fashion, community, and commerce, MUSINSA is committed to promoting the global advancement of Korean fashion while contributing to the creation of innovative cultural experiences.