TUMI Marks 50 Years of Innovation with New Campaign 'Made for You Since 1975'

TUMI Celebrates 50 Years of Excellence in Travel Gear

TUMI, the distinguished international travel and lifestyle brand, is thrilled to announce the launch of its 50th anniversary campaign, "Made for You Since 1975." This campaign signifies not only a celebration of TUMI's past achievements but also a commitment to innovation and customer-centric design in the future.

Since its inception in 1975, TUMI has dedicated itself to creating products that enhance the travel experience for its customers. The latest campaign reflects this longstanding philosophy, illustrating how personal journeys inspire TUMI's designs. The campaign features stunning visuals captured by acclaimed lifestyle photographer Christopher Anderson, under the artistic direction of Nim Kyong Ran. It highlights the enduring relationship between TUMI's iconic products and the diverse lives of its users.

Set against the picturesque backdrop of Lisbon, the campaign showcases various characters embodying the essence of TUMI's versatile collections, including the iconic Alpha, Voyageur, and 19 Degree lines. These collections have not only become synonymous with quality and durability but also with the freedom of exploration and adaptability in today's fast-paced world.

Creative Director Victor Sanz remarked, "For our golden anniversary, we wanted to honor the core collections that have been the foundation of the TUMI brand. Crafted with the intent of enhancing our customers' journeys, this milestone celebrates both our rich history and our transformative future."

Central to the campaign are TUMI's most celebrated products—the Alpha International Dual Access Carry-On and the Voyageur Celina Backpack. These items exemplify TUMI's commitment to blending functionality with sophisticated design. The Alpha Carry-On is tailored for frequent travelers, offering innovative storage solutions and convenient access to essentials. Meanwhile, the Voyageur Backpack merges style with practicality, making it an ideal companion for both daily outings and travel adventures.

Over the decades, TUMI has grown significantly, boasting over 300 retail locations spanned across key cities and travel hubs worldwide. The brand has continually evolved, responding to the changing needs of travelers while maintaining its signature focus on quality and craftsmanship. TUMI President Andrew Dawson emphasized this commitment, stating, "For 50 years, TUMI has prioritized our customers by creating products that genuinely improve their travel experiences—regardless of whether they’re going on a short trip or traveling internationally."

Throughout this significant year, TUMI will be unveiling exciting new product lines and campaigns, including partnerships with Global Ambassadors and other brand advocates. This initiative will not only honor TUMI's storied past but also lay the groundwork for continued innovation in travel essentials.

In conclusion, TUMI's 50th anniversary campaign, "Made for You Since 1975," encapsulates the brand's dedication to its customers, celebrating both 50 years of history and a forward-looking vision that promises enhanced travel experiences for all.

For more information about TUMI and to explore its premium products, visit TUMI.com.