Vector Group Launches Innovative AI Talent-Based Advertising Service "AvaMo"
In a significant development in the realm of advertising, Offshore Company, a subsidiary of Vector, has launched "AvaMo," Japan's first AI talent video generation service. This innovative platform is set to revolutionize the existing landscape of video advertising by introducing a new concept — AI talent-based operational advertising.
Traditionally, the process of creating video advertisements involves disjointed phases such as planning, casting, shooting, editing, and analysis, making it highly inefficient and time-consuming. "AvaMo," however, leverages AI talents to facilitate a rapid PDCA (Plan-Do-Check-Act) cycle, ushering in a novel advertising operation model. With Japan's video advertising market expected to grow by 23% year-on-year, reaching ¥843.9 billion in 2024
, there is a growing demand for efficient marketing solutions in the industry.
Advertising Market Background: The Shift to Operational-Type Video Creativity
As mobile video content surges, the advertising sector faces the challenge of capturing viewer attention quickly. Market research indicates that about 65% of viewers tend to skip an ad within the first three seconds. Traditional ad production timelines can take weeks to months to implement changes and improvements, which does not meet the demands for speed and efficiency in today's market.
What Is AI Talent-Based Operational Advertising?
"AvaMo" utilizes AI technology to generate realistic avatars that replicate human expressions and movements, alongside pre-organized templates and text-to-speech features. This user-friendly platform significantly reduces the production timeline and costs by up to 98%, enabling even those without experience in video creation to produce quality advertisements. Advertisers can now independently create multiple videos within mere hours, bypassing the lengthy processes of casting and shooting.
This innovative advertising service allows brands to generate a plethora of video patterns (ranging from dozens to hundreds) by simply changing scripts, enabling extensive A/B testing for rapid deployment. Furthermore, advertisers can quickly assess performance metrics and continuously optimize creative content based on real-time data analysis, turning video ads from one-time products into evolving operational assets that maximize click-through rates (CTR) and conversion rates (CVR).
The PR Company’s Unique Perspective on Operational Improvement
Leveraging its expertise as a PR agency, Vector aims to democratize advertising operations. The insights from PR enable a seamless transition from merely showcasing ads to producing impactful results. This approach is fortified by a comprehensive infrastructure that allows for the entire video generation process through "AvaMo" while prioritizing operational enhancement.
Advertisers are free from constraints like talent schedule adjustments, allowing them to independently manage and optimize their marketing strategies effectively. Several major companies, including leading beverage manufacturers and staffing agencies, have already adopted "AvaMo," showcasing its versatility across a wide range of industries.
Moreover, the AI talents used in "AvaMo" are developed and managed in-house, ensuring robust legal compliance covering rights and permissions. The company provides a secure operational framework that empowers businesses to long-term utilize its services confidently.
Overview of the "AvaMo" AI Talent Operational Advertising Plan
- - Launch Date: July 10, 2025
- - Pricing Model: Advertising costs + "AvaMo" usage fees + operational management fees
- - Service Site: AvaMo Official Site
The new operational advertising plan does not just support video creation but also brings high-level expertise to the advertising operations and effectiveness measurement. Utilizing performance metrics from advertising dashboards, behavior data from websites, and other key ROI indicators, the dedicated team aims to enhance CVR and overall profitability evaluations. Furthermore, the platform accommodates various types of short and long-format videos depending on the branding direction, ensuring optimal results and performance.
Based on estimates and research as of April 2025**.