Softstar Shoes Celebrates 40 Years with Acquisition of SOM Footwear
In the heart of Oregon's Willamette Valley, Softstar Shoes has been synonymous with quality footwear since 1985. Specializing in barefoot-inspired designs, the brand has carved out a niche for itself by combining comfort and sustainability. As they step into a new era, Softstar celebrates its 40th anniversary with an exciting development: the acquisition of Sense of Motion (SOM) Footwear, a brand known for its rugged and minimalist footwear.
Founded over a decade ago by Olie Marchal, SOM Footwear has made a name for itself in Montrose, Colorado, creating footwear that is not only comfortable but also durable enough for everything from daily wear to extreme outdoor challenges. The brand has garnered a loyal following, thanks in part to its founder's vision and commitment to quality.
As the SOM founders, Olie and Natalie Marchal, look to pursue their passions in endurance running and travel, they are handing over the reins, ensuring that the legacy of SOM will continue under the Softstar brand.
This acquisition is more than just a business move; it represents a union of philosophy and craftsmanship. Keita Beard, the Chief Operations Officer at Softstar, expressed his enthusiasm about the transition, stating, "Bringing SOM Footwear into the Softstar family allows us to retain the essence of what made SOM unique, while giving these exceptional designs newfound exposure." This aligns perfectly with Softstar's commitment to producing healthy footwear through ethical manufacturing practices.
With the acquisition, Softstar has also re-launched two popular styles from the SOM lineup—the Mesa, formerly known as the Briquette, and the Graciano. Both styles reflect the core principles of minimalism that Softstar champions. The Mesa and Graciano sneakers feature a flexible construction and zero-drop soles, promoting natural foot function and making them suitable for both casual and athletic uses.
The dedication to handcrafted quality is a hallmark of both brands. Each pair of Softstar shoes is made to order, highlighting the brand's commitment to craftsmanship while aiming to minimize waste. The made-in-USA ethos is not just a slogan for Softstar; it's a philosophy that resonates deeply with American consumers seeking authentic and high-quality products.
As part of the re-launch celebration, Softstar has made these new styles available for purchase on their website starting August 19, 2025. Both shoes boast features that cater to foot health, appealing to those who prioritize comfort without sacrificing style. Furthermore, it reinforces Softstar's mission of promoting not only aesthetic appeal but also overall wellness through footwear.
With this new acquisition, Softstar is not only expanding its product offerings but is also enhancing its commitment to sustainability. By maintaining a focus on ethical production and environmentally friendly materials, Softstar Shoes is proving that longevity and legacy can go hand in hand. As they move forward, the brand looks to inspire more individuals to embrace the benefits of minimalist footwear, which promotes healthier movement patterns while keeping in style.
If you’re on the lookout for footwear that supports healthy foot function and aligns with sustainable practices, Softstar’s latest additions are definitely worth checking out. Visit softstar.com to explore the new SOM styles and immerse yourself in a legacy crafted to last for generations.
Founded over a decade ago by Olie Marchal, SOM Footwear has made a name for itself in Montrose, Colorado, creating footwear that is not only comfortable but also durable enough for everything from daily wear to extreme outdoor challenges. The brand has garnered a loyal following, thanks in part to its founder's vision and commitment to quality.
As the SOM founders, Olie and Natalie Marchal, look to pursue their passions in endurance running and travel, they are handing over the reins, ensuring that the legacy of SOM will continue under the Softstar brand.
This acquisition is more than just a business move; it represents a union of philosophy and craftsmanship. Keita Beard, the Chief Operations Officer at Softstar, expressed his enthusiasm about the transition, stating, "Bringing SOM Footwear into the Softstar family allows us to retain the essence of what made SOM unique, while giving these exceptional designs newfound exposure." This aligns perfectly with Softstar's commitment to producing healthy footwear through ethical manufacturing practices.
With the acquisition, Softstar has also re-launched two popular styles from the SOM lineup—the Mesa, formerly known as the Briquette, and the Graciano. Both styles reflect the core principles of minimalism that Softstar champions. The Mesa and Graciano sneakers feature a flexible construction and zero-drop soles, promoting natural foot function and making them suitable for both casual and athletic uses.
The dedication to handcrafted quality is a hallmark of both brands. Each pair of Softstar shoes is made to order, highlighting the brand's commitment to craftsmanship while aiming to minimize waste. The made-in-USA ethos is not just a slogan for Softstar; it's a philosophy that resonates deeply with American consumers seeking authentic and high-quality products.
As part of the re-launch celebration, Softstar has made these new styles available for purchase on their website starting August 19, 2025. Both shoes boast features that cater to foot health, appealing to those who prioritize comfort without sacrificing style. Furthermore, it reinforces Softstar's mission of promoting not only aesthetic appeal but also overall wellness through footwear.
With this new acquisition, Softstar is not only expanding its product offerings but is also enhancing its commitment to sustainability. By maintaining a focus on ethical production and environmentally friendly materials, Softstar Shoes is proving that longevity and legacy can go hand in hand. As they move forward, the brand looks to inspire more individuals to embrace the benefits of minimalist footwear, which promotes healthier movement patterns while keeping in style.
If you’re on the lookout for footwear that supports healthy foot function and aligns with sustainable practices, Softstar’s latest additions are definitely worth checking out. Visit softstar.com to explore the new SOM styles and immerse yourself in a legacy crafted to last for generations.
Topics Consumer Products & Retail）
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