Exciting Start for Age.3 in Manila
On July 24, 2025, Age.3, a renowned fried sandwich brand, opened its doors in Manila. The excitement was palpable even before the door opened at 10 AM, as eager customers flocked to get their hands on the innovative treats. The grand opening generated a buzz online, with the hashtag
#Age3Manila quickly trending on social media, showing a successful debut that outperformed the average daily sales of Age.3 flagship stores in Japan.
A Fusion of Cultures: Japanese Techniques Meet Local Tastes
The new Manila location is the result of meticulous planning and collaboration between the headquarters and local partners. The design and operational strategy have been tailored to reflect the vibrant atmosphere of the city while maintaining the brand's core identity. This thoughtfully localized approach sets the stage for a new culinary experience that embraces Filipino culture and sensibilities.
Introducing the 'Tropical Pine'
A highlight of the menu at Age.3 Manila is the exclusive offering known as
Tropical Pine. This unique creation combines fresh cut pineapples, rich mango sauce, and a light, low-sugar whipped cream, all wrapped in a perfectly fried pastry. It's a dish that embodies the essence of a tropical dessert, delivering both the lightness of a beach snack and the satisfying crunch only a fried sando can provide. Diners can experience the warm sun and breezy coasts of the Philippines through this delightful item.
Crafting the Perfect Whipped Cream
One standout feature of the products at Age.3 is the specially developed
low-sugar whipped cream, created with a unique blend of natural sweeteners. This whipped cream achieves the sweetness of traditional sugar without its calories, thanks to the use of
Lacanto, a natural zero-calorie sweetener derived from monk fruit and erythritol. The result is a light, refreshing texture that complements the fried sandwiches perfectly, making it an enjoyable treat from start to finish.
About Age.3
Founded in 2020 in Kamama, Fukuoka Prefecture, Age.3 began as
Fruits Sand Three, focusing on local fruit-inspired desserts. In 2023, they introduced the innovative fried sando concept, paving the way for their international expansion which includes flagship stores in Ginza, Hong Kong, Shanghai, and Sydney. The Manila store represents the brand's fourth international venture.
Leadership at Age.3
The culinary vision for Age.3 is helmed by Kohei Matsushita, the Executive Director, who has honed his skills at prestigious establishments like Hotel Okura in Tokyo and Kyoto. Alongside him is President Koji Nakajima, who has successfully expanded ANCHOR Group across multiple sectors beyond traditional dining, emphasizing the creation of joyful experiences.
The Future of Age.3
As Age.3 continues to establish its presence internationally, they aim to expand further into Southeast Asia, the Middle East, and Europe through a franchise model that encompasses product development and operational management. They have set their sights on a vision to make
Fried Sando a global standard, fostering collaborations across various regions.
Visitors can look forward to more menu innovations and updates through Age.3's official Instagram channels, as they continue to spread the joy of their culinary creations.
Location Details
Store Name: Age.3 MANILA
Address: Second Floor, The Block, SM North EDSA, Quezon City
Opening Date: July 24, 2025
Instagram: Age.3 Manila