OUAI Partners with SalonCentric for Exclusive Access to Professional Haircare Products
OUAI Launches at SalonCentric
On July 29, 2025, OUAI, a haircare brand cherished by many and founded by the celebrated stylist Jen Atkin, will officially become available at SalonCentric stores and online at SalonCentric.com. This marks a significant milestone as it allows the renowned brand to reach the professional salon community directly, enabling licensed stylists and salon owners to access OUAI’s best-selling products, along with an exclusive selection of body and fragrance items.
OUAI has garnered a loyal following in the beauty industry, thanks to its blend of high-performance ingredients and enticing scents that elevate the haircare experience. "We are thrilled to partner with SalonCentric to expand our footprint into the professional salon community," said Hannah Beals, CEO of OUAI. This partnership signifies a pivotal evolution for the brand, established by a stylist, as it continues to expand its horizons.
SalonCentric has expressed enthusiasm about this new collaboration, with LeAnn Bobitt, Senior Vice President of Brand Strategy Development, stating, "This cult-favorite brand celebrates natural beauty; offers effective hair care products formulated by an expert celebrity stylist, and has a beautiful minimalistic aesthetic." The brand's dedication to quality and effectiveness makes it an ideal fit for salon professionals.
The curated assortment available at SalonCentric includes some of OUAI's most popular products, designed specifically for the needs of professional stylists. Highlights of the lineup comprise:
- - Leave-In Conditioner: A versatile hydrator and detangler infused with the refreshing North Bondi scent.
- - Detox Shampoo: Featuring apple cider vinegar, this shampoo thoroughly cleanses and restores scalp balance.
- - Scalp Serum: A lightweight serum that nourishes the scalp from the roots, ensuring a balanced and healthy environment.
All of these sought-after products will be available at SalonCentric locations nationwide, as well as on their website and app starting July 29, 2025.
About OUAI
OUAI is more than just a haircare line; it's a lifestyle brand that encourages individuals to embrace their personal flair. With a commitment to providing high-quality, cruelty-free, and sulfate-free products, OUAI ensures that its formulations are safe for color-treated hair while utilizing beneficial ingredients. Each fragrance in the OUAI collection is crafted to transport users to the cities that inspired them, creating a distinct olfactory experience.
About SalonCentric
Based in St. Petersburg, Florida, SalonCentric is recognized as the premier national distributor for salon professional products in the U.S. Owned by L'Oréal USA since 2008, SalonCentric operates over 650 stores and caters to the needs of professional hairstylists and salon owners through its extensive product portfolio, featuring hundreds of renowned beauty brands.
For more insights about OUAI and its offerings, individuals are encouraged to visit theouai.com and follow their community on social media @theouai to engage in ongoing conversations about beauty and self-expression.
Topics Consumer Products & Retail）
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