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KitchenAid Expands Its Porcelain White Collection

On September 8, 2025, KitchenAid announced that it is broadening its popular Porcelain White color range, which was first introduced in 2023 for Stand Mixers, to a wider selection of kitchen countertop appliances. This new initiative reflects the evolving trends in kitchen design and the increasing consumer demand for warmer, inviting hues in home interiors.

Originally, Porcelain White debuted with KitchenAid's iconic Stand Mixer, a staple for many home chefs. As KitchenAid continues to innovate, the brand has studied how consumers' preferences for kitchen colors have shifted since the 1990s. The kitchen has transitioned from stark, clean whites in the 2010s to a preference for softer, more natural whites over the last decade. This change is indicative of an overarching desire for warmth and comfort in kitchen spaces.

Chad Ries, the Global Brand Marketing Director for KitchenAid's Small Appliances, stated, "The introduction of the Porcelain White colorway was driven by our Color, Material, and Finish team, who recognized a growing consumer interest in welcoming white tones. Our ongoing trend research allows KitchenAid to be proactive in meeting the design preferences of our consumers."

As the color has matured into a modern classic, KitchenAid is excited to unveil this expanded collection which now features not only stand mixers, but also a variety of other essential kitchen appliances. The newly introduced products in the Porcelain White line-up include:

• - KitchenAid Go™ Cordless System
• - KitchenAid® Grain and Rice Cooker
• - KitchenAid® Pure Power Blender
• - KitchenAid® Fully Automatic Espresso Machine (KF8)
• - KitchenAid® Porcelain White Stand Mixer with Walnut Wood Bowl
• - KitchenAid® Semi-Automatic Espresso Machine Walnut Wood Accessory Pack

This expansion includes several cordless appliances which promote flexibility and convenience in the kitchen environment. For instance, the KitchenAid Go™ Cordless Hand Mixer and Cordless Hand Blender cater to the on-the-go lifestyle, offering the freedom to create culinary masterpieces without being tethered to an outlet.

KitchenAid's commitment to understanding and responding to consumer desires is evident in their approach to color selection. Brittni Pertijs, the Color, Finish, and Material Manager at Whirlpool, commented, "The evolution of white shades in kitchens over the past thirty years has guided the development of Porcelain White. This shade embodies a blend of inviting warmth and timeless elegance, reminiscent of the classic smoothness of porcelain dishes. It's a versatile color that aligns perfectly with various styles."

Among the exciting new releases are products like the KitchenAid Go™ Cordless Chopper, priced at $89.99, and the KitchenAid® Pure Power Blender, available for $129.99. Consumers can also explore options like the KitchenAid Go™ Cordless Citrus Juicer, which retails for $99.99.

Each product is designed not only for performance but also to blend seamlessly into modern kitchens, enhancing the aesthetics and functionality of culinary spaces. With the launch of this expanded collection, KitchenAid continues to champion the significance of color in igniting creativity and inspiration in the kitchen.

The new products will soon be available on KitchenAid's official website, emphasizing the brand's continuous innovation and dedication to enhancing the cooking experience. This expansion serves as a testament to KitchenAid's legacy, which has been built since its origins in 1919, as a brand dedicated to providing the essential tools for passionate Makers and home cooks alike.

For more details, visit KitchenAid.com or follow KitchenAid on Instagram at @KitchenAidUSA for the latest updates and offerings in their extensive kitchen appliance collection.

As KitchenAid strives to maintain its position at the forefront of kitchen design and appliance technology, the expanded Porcelain White collection is not just a design choice; it reflects a lifestyle choice, making the kitchen a warm, inviting space for families and friends to gather and create lasting memories together.