Turo Achieves Recognition on USA Today’s Best Customer Service List
Turo, the world’s biggest peer-to-peer car-sharing marketplace, has been honored on USA Today’s renowned list of America’s Best Customer Service for 2026, garnering an impressive 4.5-star rating in the Travel, Transportation & Storage category. This accolade highlights Turo’s unwavering commitment to providing exceptional support for both its guests and hosts, confirming its status as a leader in the car-sharing industry.
The USA Today America’s Best Customer Service list showcases companies across various sectors that exemplify excellence in timely, helpful, and high-quality customer support. The evaluation process incorporates independent consumer surveys, sentiment analysis, and customer experience data, focusing on essential elements such as responsiveness, issue resolution, transparency, and overall satisfaction among users. Only those companies that consistently surpass customer expectations are recognized with top-tier star ratings in their categories.
Investment in Customer Support
In the preceding year, Turo undertook substantial investments aimed at enhancing customer support and operational infrastructure, efforts which played a vital role in achieving this elevated customer service rating. Several key advancements were made, such as:
- - Establishing a deeper partnership with Spiral by UJET to better understand customer intentions during support interactions. This collaboration has allowed Turo to refine its product and develop clearer, more effective self-help content along with agent resource materials, facilitating faster resolutions.
- - Enhancing training programs for customer service representatives, which focused on increasing preparedness, minimizing customer effort, and improving overall satisfaction during service interactions.
- - Expanding automation capabilities for reimbursement processes, which have enabled hosts to receive payments quicker by reducing turnaround times for reimbursement requests.
- - Collaborating with Laivly to integrate AI-driven tools that assist support agents in delivering faster and more accurate responses to user inquiries.
Emma Weingardt, the COO of Turo, commented: “This recognition underscores the tireless dedication of our teams, who consistently strive to deliver exceptional support experiences. It is especially meaningful because it comes directly from our community of hosts and guests who trust Turo. We are proud of the progress made in 2025, and this recognition reinforces our commitment to further enhance the customer experience in 2026 and beyond.”
About Turo
Turo stands out as the largest car-sharing marketplace globally, offering customers the opportunity to rent the perfect vehicle for their needs from a diverse community of trusted hosts in the United States, United Kingdom, Canada, Australia, and France. Whether traveling from afar or seeking a local ride, users can explore an extraordinary selection of unique vehicles offered by local hosts, bypassing traditional rental car counters.
Turo’s mission revolves around optimizing the use of the world’s 1.5 billion cars by unlocking the hidden value in idle and underutilized assets. By empowering anyone to easily access vehicles when needed, Turo emphasizes a community-driven approach to mobility. Individuals can also become hosts on the platform, creating car-sharing businesses that allow them to capitalize on their vehicles while earning extra income.
Those curious to learn more about Turo are encouraged to visit
www.turo.com.