#Japan #Nihonbashi #Mitsukoshi #Baskin Robbins

Exciting Collaboration Unveils Ice Cream Flavors at Nihonbashi

From April 30 to May 6, 2025, the iconic Nihonbashi Mitsukoshi Department Store is set to welcome a one-of-a-kind collaboration with B-R Baskin Robbins Ice Cream. This partnership will celebrate the store's 90th anniversary, transforming the venue into a limited-time Baskin Robbins outlet that promises to deliver a unique flavor experience in a culturally rich environment. Located in the central hall and the food collection area of the main building, this special store will feature exclusive ice cream flavors created by some of the area's most revered establishments.

A Flavorful Journey

Nihonbashi, known for its blend of old and new, will showcase two innovative ice cream flavors that spotlight local culinary traditions. This collaboration is a titanic leap forward in uniting community flavors through the beloved ice cream franchise, which has captivated customers since its inception in 1945 in America.

Exclusive Flavors

1. “Kuro Mizu iiri Nihonbashi no Mitarashi” (Black Syrup Mitarashi from Nihonbashi) – Created in collaboration with the esteemed Eitairo Sohonten and Ninben, this flavor features sweet and savory Mitarashi sauce infused with luxurious black syrup, capturing the essence of traditional Japanese sweets.
2. “Hana Yagu Mix Berry” – Designed by renowned chocolatier Shohei Masuda of Teal, this enticing mix boasts a delightful combination of berry fruit and almond milk flavor, creating a harmonious and exquisite taste.

Visitors can select from various serving sizes, from a kids' single cone to regular singles and doubles—all presented in a specially designed cup available only at this event.

The Must-Have Sundaes

Mitsukoshi’s dedication to culinary excellence shines through its food cellar, which has garnered customer loyalty for over 110 years. This collaboration unveils six unique sundaes created with the help of well-known local brands, perfect for those looking to indulge in a divine dessert experience:

• - Noisette’s Sundae ($8.50) – Featuring a freshly baked financier, caramel chips, powdered sugar, and whipped cream, paired with your choice of ice cream.

Each day will have a limited number of these sundaes available.

Historical Significance and Cultural Heritage

Nestled within the beautiful surroundings of the Mitsukoshi's heritage building, which boasts a neo-classical architectural style since its reconstruction in 1935, the central hall serves as a stunning backdrop for these ice cream delights. This cultural landmark combines tradition with modern retail offerings and will be celebrating its 90th anniversary.

Event Details

• - Dates: April 30 (Wednesday) to May 6 (Tuesday, holiday)
• - Location: Nihonbashi Mitsukoshi Main Building, Central Hall, and Basement Level Food Collection

Availability

The limited-edition flavors will be available at the dedicated venue during the event. Notably, the “Kuro Mizu iiri Nihonbashi no Mitarashi” flavor will also be rolling out to selected Baskin Robbins stores nationwide starting May 9. Enjoy the chance to savor these delectable flavors wherever you are.

A Commitment to Quality

Baskin Robbins, now present in 52 countries with over 7,700 locations, is famed for its high-quality ice cream, featuring over 1,400 unique flavors. Their mission, since their launch, has been to deliver happiness through ice cream, an ethos they continue to uphold.

Similarly, Nihonbashi Mitsukoshi emerged in 1673 and has evolved to remain a beloved retail destination by continuously rejuvenating their customer experience while maintaining a commitment to tradition. As they embark on this partnership, both brands strive to offer every guest an unforgettable and joyful experience.

Please note that prices include tax and may vary across stores. Availability of certain items is not guaranteed, and event details may change or be canceled.