Celebrating 20 Years of MUFG with Unique Coffee Gift e-Cards

MUFG's 20th Anniversary Celebration with Giftee and Paintory

As MUFG (Mitsubishi UFJ Financial Group) reaches a significant milestone of 20 years since its establishment in 2005, they have chosen to commemorate this special occasion by fostering deeper connections among employees. In collaboration with Giftee and its subsidiary Paintory, MUFG has launched a unique corporate gift service called the "Coffee Gift e-Thank You Card."

Introduction to the Corporate Gift Service

Corporate gifting is an essential practice for companies aiming to build and strengthen relationships with clients, employees, and partners. Giftee, established in Tokyo, specializes in providing services that allow businesses to express gratitude through a tailored gifting experience. Since 2022, the company has offered a focused Corporate Gift service designed to address various business gift-giving needs. They have successfully catered to various industries and applications, primarily focusing on B2B (business to business) and B2E (business to employee) gifting.

The B2E segment has gained substantial traction, offering various gifts for special occasions like welcome gifts for new employees, birthday gifts, and awards for sales achievements. Giftee's extensive experience and adaptable service have made it a popular choice for companies wishing to express appreciation to their teams.

Paintory, a subsidiary of Giftee, complements this initiative with their custom apparel services. Since its launch in 2017, Paintory allows individuals and businesses to create and sell fashion-quality custom apparel online without the hassle of inventory risks. They are now expanding by offering an integrated service for businesses, including brand and product planning support, e-commerce site construction, fulfillment, and customer support.

MUFG's Unique Approach to Anniversary Celebration

To commemorate their 20th anniversary, MUFG aimed to express gratitude to employees and their families. Their concept for the anniversary celebration revolves around acknowledging the past two decades while paving the way for future transformations. The company emphasized the importance of familial and social support in employees' daily operations, leading to the idea of gifting a special thank-you message.

Combining forces with Giftee, MUFG introduced a digital gift solution through their unique "giftee Thanks Card." This card includes a coffee drink ticket redeemable at convenience stores across Japan, providing employees a tangible way to express their gratitude to loved ones via easy online purchases on the internal e-commerce platform.

Four unique designs for the e-thank you cards were created based on Giftee's own trends, allowing employees to convey their appreciation creatively. By utilizing the existing infrastructure for Paintory's services aimed at providing custom apparel to employees, the introduction of the e-thank you card was seamless and effective. MUFG has also implemented a coupon functionality, enabling some companies within the group to distribute free coupons to their employees.

The Response and Future Endeavors

Since the launch of the "Coffee Gift e-Thank You Card," feedback from employees highlights the positive impact of this initiative. Comments such as, "It's a bit embarrassing, but the coffee gift made it easier to express gratitude" reflect the warmth of communication fostered through this campaign. The cards not only promote gratitude towards family but also encourage employees to exchange thanks among colleagues, further enhancing communication within the workplace.

Giftee and Paintory are committed to creating and nurturing a culture of corporate gifting in Japan, evolving it into a new norm. They intend to enhance the Corporate Gift market and broaden the scope of their services while integrating synergy among their offerings.

Through this partnership, both companies aim to bolster their respective services and contribute positively to the corporate gifting landscape, ensuring businesses can cultivate deeper relationships in a thoughtful, meaningful way. As MUFG looks forward to the next 20 years, they are dedicated to maintaining strong ties to their employees and partners, supported by innovative solutions from Giftee and Paintory.