Chipotle's Summer of Extras: A Chance to Win Free Burritos This Summer

Chipotle Kicks Off 'Summer of Extras'

Chipotle Mexican Grill is bringing excitement to its fans this summer with a fantastic new initiative called the "Summer of Extras." Running from June 1 to August 31, this program promises over $1 million worth of free burritos to its loyal customers across the United States. Join the fun as Chipotle transforms summer dining experiences into a rewarding adventure for all participants.

The signature feature of this three-month program is the distribution of 10,000 free burritos each week. Chipotle Rewards members can look forward to receiving these delicious prizes simply for being part of the program. Every week, from June 1 through August 31, one lucky participant from each of the 48 states where Chipotle operates, alongside Washington D.C., will win free burritos for an entire year!

To take part, food lovers need to enroll in Chipotle Rewards and opt into the Summer of Extras program at chipotle.com/summer-of-extras. This is the perfect opportunity for fans to not only enjoy their favorite burritos but also rack up rewards and benefits.

How It Works

During the Summer of Extras, rewards members can earn extra points and exclusive badges by completing various milestones. Each month, those who participate can achieve four different milestones:

- Milestone One: Purchase your first entrée to unlock 50 bonus points, five entries for weekly sweepstakes, and an exclusive badge.
- Milestone Two: After two more entrées, receive an additional 100 points and ten more sweepstakes entries.
- Milestone Three: Another set of two entrées earns members 200 bonus points and fifteen entries.
- Milestone Four: The final milestone will reward purchasers with 300 bonus points and thirty additional entries.

Every opt-in also allows members to access a seven-visit streak challenge where milestones reset each month, providing even more opportunities to earn rewards. Participants can make up to two qualifying entrée purchases per day during this exciting program.

Gamified Experience and Superfan Leaderboard

For those who enjoy a little healthy competition, Chipotle is introducing a gamified experience through real-time dashboards. These dashboards allow Rewards members to track their achievements compared to others in their area using metrics like transaction volume and even which of the beloved Chipotle toppings—like guacamole or queso blanco—is most popular.

Social media has seen an increasing number of superfans showcasing their Chipotle visits, and now they can use these insights to boost personal interactions within the community. According to Chris Brandt, Chief Brand Officer at Chipotle, it's more than just a meal—it's about creating vibrant customer engagement and building community among loyal followers.

Free Burrito Drawings Every Week

To add to the excitement, Chipotle will hold weekly drawings where 10,000 lucky members will be chosen randomly to receive a free burrito each week throughout summer. Members can enter these drawings by making an in-restaurant or digital entrée purchase or by submitting an online entry during the entry period for that week. Each week of the program will begin on Sunday and run until the following Saturday, with the last entry period starting August 24 and concluding on August 31.

New members of Chipotle Rewards can also benefit from a free guacamole offer after their first order. The company emphasizes convenience for its customers by encouraging them to rely on its app, enabling them to track their points and redeem rewards.

Conclusion

Chipotle’s Summer of Extras is poised to be the company's most rewarding summer initiative yet. As this program unfolds, customers are invited to dive into the fun while enjoying the taste of their favorite burritos and exploring new culinary experiences. With a mix of prizes, points, and badges, this summer is undoubtedly one to remember for Chipotle fans. Be sure to visit CHIPOTLE.COM and join today for a chance to experience everything the Summer of Extras has to offer!