#USA #Des Moines #Willis Automotive #Collin Sewell #Jason Willis

Transition of Leadership at Willis Automotive

In a significant development for the automotive industry in Iowa, Performance Brokerage Services has successfully facilitated the sale of Willis Automotive, a dealership group that boasts 11 locations across the state. This transition marks the end of an era as Rich Willis, who has been at the helm of the company for several years, hands over the reins to Collin Sewell and Jason Willis.

A Legacy Built on Trust and Excellence

Willis Automotive has a rich history that dates back to 1947, when Charles H. Betts, Sr. established Betts Cadillac-Oldsmobile in Des Moines. Rich Willis joined the business in 1972 and, after years of nurturing and expanding the company, he completed a buy-out of the Betts family by 2000, subsequently rebranding the auto campus to Willis Auto Campus in 2008. Under Rich's stewardship, the dealership grew into a leading automotive group in Iowa, employing nearly 450 individuals on a sprawling 20-acre campus.

Recognized for his contributions to the automotive sector, Rich was named an Iowa finalist for the TIME Dealer of the Year award in 2006 and received accolades as the Cadillac Dealer of the Year in 2022. His commitment to community service and excellence in dealership management has left an indelible mark on the greater Des Moines area.

The Transition Process

This transaction includes not only major manufacturers such as Lexus, Volvo Cars, Land Rover, Cadillac, Infiniti, and Mini in Des Moines, but also Chevrolet and Nissan dealerships in Granger and Urbandale, respectively. Moreover, the deal encompasses two pre-owned dealerships located in Waukee and Urbandale, alongside a Jaguar authorized service location in Des Moines.

With Performance Brokerage Services being renowned for its expertise in dealership transactions, it has played a pivotal role in advising Rich Willis during this transition. Paul Kechnie, a partner at Performance Brokerage, expressed gratitude for the trust placed in the firm and optimism for the future, stating, “It was an honor to represent Rich Willis in the sale of his dealerships. He has dedicated his career to building his business while being a strong advocate for the greater Des Moines community.”

A New Era for Willis Automotive

As Rich Willis transitions into retirement, his son Jason Willis is set to take on the role of CEO of Willis Automotive. Having been part of the executive leadership since 2013, Jason's experience within the family business positions him well for this pivotal role. Partnering with him is Collin Sewell, whose background spans generations in automotive retail through the Sewell family, known for their contributions to the industry since 1911.

While Willis Automotive will continue to operate independently under its established name, this partnership between Jason Willis and Collin Sewell signifies a blend of experience and innovation, which is expected to propel the company forward. The dealerships will remain operational at all current locations, ensuring stability for employees and customers alike.

Performance Brokerage Services: Leading the Way

For over three decades, Performance Brokerage Services has been a trusted advisor in the automotive dealership sector, specializing in buy-sell activities. With a track record of nearly 900 dealerships sold and a 90% closing rate, the company prides itself on ethical conduct and integrity in all transactions. They offer unique services such as complimentary estimates with no upfront fees, ensuring a seamless experience for clients.

As the automotive landscape evolves, the sale of Willis Automotive underscores the dynamic nature of dealership ownership and the importance of leadership transitions in shaping the future of businesses. This development is sure to be watched closely by industry stakeholders in the months to come.