AI Operator 'miraio'
2026-05-18 02:11:06

Upsell Technologies Unveils AI Operator 'miraio' for Hori Food Service

Upsell Technologies Introduces 'miraio' to Hori Food Service



Upsell Technologies Inc., based in Toshima, Tokyo, has announced the provision of its AI operator 'miraio' to Hori Food Service Co., Ltd., marking a significant milestone in enhancing the operational efficiency of the restaurant industry. The technology has been developed in collaboration with Plus Zero Inc., located in Setagaya, Tokyo, aiming to revolutionize the way restaurants handle reservations and customer interactions.

Launch Details


The integration of 'miraio' will commence from May 18, 2026, in two branches of the brand 'Kakurean Shinobi', which emphasizes a private dining experience in a 'Washi' ambience. The AI operator aims to streamline operations by reducing the interruptions staff face while attending to telephone inquiries, allowing them to focus on providing exceptional customer service and maintaining an upscale dining atmosphere.

The targeted venues for this innovative deployment include:
  • - Kakurean Shinobi - Warabi East Exit Branch
  • - Kakurean Shinobi - Yashio Station Front Branch

Background and Advantages


In response to the acute labor shortage faced by the restaurant sector, particularly during late-night hours and in rural areas, Upsell Technologies is positioning 'miraio' as a solution to these challenges. The AI operator is designed to handle reservations, changes, and cancellations with the same quality as human staff, ensuring no opportunities are lost due to operational inefficiencies.

Key features contributing to the operational advantages include:
  • - 24/7 Automated Support: Capable of responding to bookings and inquiries all year round, significantly reducing workload contingencies.
  • - Patent Technology: Utilizing Plus Zero's patented technology, 'AEI' (Artificial Elastic Intelligence), which ensures accurate and reliable responses, enhancing trust in the AI's capabilities.
  • - Staffing Efficiency: By segmenting tasks effectively, the AI allows restaurant staff to concentrate on face-to-face customer service, improving overall customer satisfaction.

Features and Future Prospects


The AI operator 'miraio' can handle a range of conversations including:
  • - Reservation modifications and cancellations
  • - Automatic vacancy checks based on date and party size
  • - Verifying reservation details
  • - Collecting customer information, such as name and phone number
  • - Providing course information and relevant tips
  • - Informing customers about opening hours and holidays
  • - Addressing a variety of FAQs
  • - Flexible handling of conversations diverging from standard protocols

The continuous development and integration of 'miraio' are prioritized, with future installations planned across other Hori Food Service outlets. Insights gained from this deployment will be channeled back into AI development, fostering a transformative model for next-generation restaurant operations in the food service industry.

Understanding AEI (Artificial Elastic Intelligence)


Plus Zero's concept of 'AEI' refers to an AI's ability to perform tasks in a human-like manner within a specific scope of duties. This independent advancement focuses on natural language processing, allowing for practical task execution. Current AI capabilities are often limited, particularly concerning General Artificial Intelligence, but 'AEI' strengthens task management through specific conditions, enhancing the reliability of AI chat services.

With 'AEI', Upsell Technologies is advancing the conversation around trustworthy AI and responsible use, aiming to integrate the technology into widespread applications.

Company Information


Upsell Technologies Inc.
  • - CEO: Ryota Takahashi / Masaki Ebara
  • - Location: 6F, Rikuou Nishikebukuro Bldg., 5-26-19 Nishikebukuro, Toshima, Tokyo
  • - Business Focus: AI development and provision, including proprietary AI operators and digital human technologies.
  • - Website: upselltech-group.co.jp

Plus Zero Inc.
  • - CEO: Yoshiyuki Obata / Ryota Mori
  • - Location: 4F, Senda Bldg., 2-6-10 Kitazawa, Setagaya, Tokyo
  • - Business Focus: Comprehensive solutions in AI, natural language processing, and tech development.
  • - Website: plus-zero.co.jp

Hori Food Service Co., Ltd.
  • - CEO: Akihisa Fujita
  • - Location: 4F, Carnie Place Mito, 3-10-17 Jonan, Mito, Ibaraki
  • - Business Focus: Chain operations within the restaurant industry.
  • - Website: horiifood.co.jp


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Topics Consumer Products & Retail)

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