#China #Guangzhou #TopOn #OM SDK #Ad Measurement

TopOn’s Recent Signature Certification in Mobile Advertising Measurement

In a notable advancement in mobile advertising, TopOn Mediation has received its IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification. This achievement is a significant milestone that paves the way for establishing uniform standards in mobile advertising measurement, thereby enhancing trustworthiness and transparency across the industry.

Understanding the Importance of OM SDK Certification

The OM SDK, developed by IAB Tech Lab, is designed to streamline the collection and analysis of third-party advertising performance data through a cohesive set of technical standards. This framework encompasses vital metrics, including ad viewability and fraud prevention, ensuring that developers and advertisers can consistently evaluate the effectiveness of mobile ad campaigns. With TopOn's successful certification, the platform emphasizes its dedication to precision and fidelity in measurement.

Core Values and Commitments

Upon achieving the OM SDK certification, TopOn reinforces its commitments which focus on several core values:
1. Data Authority: The platform strictly adheres to MRC (Media Rating Council) standards, successfully eliminating inconsistencies frequently seen with third-party measurement tools, thereby guaranteeing reliable verification of critical metrics like ad impressions.
2. Technical Universality: TopOn’s solution is fully compatible across various platforms, including iOS, Android, and CTV, thereby enabling standardized cross-platform measures.
3. Commercial Trustworthiness: The certification allows for seamless compatibility with leading global measurement solutions, such as IAS and DoubleVerify, among others.

Competitive Edge for Publishers and Advertisers

For publishers, the benefits of this certification are vast:

• - Enhanced Operational Efficiency: The integration and maintenance are streamlined through a single-SDK architecture, allowing for easier management of advertising resources.
• - Optimized App Performance: Reduced instances of application crashes due to conflicts among multiple SDKs translates to better user experiences.
• - Realization of Commercial Value: The standardization of ad inventory data boosts click-through rates (CTR).

Advertisers reap significant rewards as well:

• - Data Accuracy: The compliance to MRC standards is pivotal in eliminating discrepancies in data collected through third-party SDKs.
• - Informed Decision-Making: Improved data comparability across platforms allows for optimized budget allocations, maximizing the efficiency of advertising spend.
• - Ecosystem Transparency: Enhanced verification rates for ad inventory quality ensure a higher potential for traffic monetization.

Advanced Features and Future Collaborations

Through its white-label mobile SDK, certified under the OM SDK, TopOn provides advanced functionalities, including:

• - User Behavior Event Tracking: A comprehensive ability to track user engagement patterns.
• - First-Party Data Compliance Collection: Adheres to required standards to ensure data collected is compliant with user consent.
• - Customizable Analytics Modules: Partners can tailor their analytics to fit their unique needs, allowing for deeper insights into performance.

With an existing customer base of over 15,000 global clients managing more than 45,000 apps and processing over 40 billion daily ad requests, TopOn's certification will deepen partnerships with global ad platforms to further deliver efficient monetization solutions. Current partners automatically receive OM SDK upgrade support, and new clients are invited for complimentary technical consultations.

For more information and assistance, interested parties can connect with their TopOn account manager or visit their official website.

Conclusion

TopOn is not just a leader in mobile ad mediation but also a trendsetter, propelling the industry towards increased standards in measurement accuracy and performance evaluation. As mobile advertising continues to evolve, TopOn'sOM SDK certification stands as a testament to its commitment to achieving maximum ad revenue for developers while ensuring a transparent and efficient monetization ecosystem.