#USA #Coppell #Self-Care #Tree Hut #Shea Sugar Scrubs

Tree Hut’s Bold Brand Makeover

Tree Hut, known for its popular Shea Sugar Scrubs, has undergone a remarkable brand transformation, introducing the slogan "Uncontain Yourself" as a call to action for consumers to have fun and indulge in their personal care routines. The brand’s new identity reflects its growth, cultural relevance, and strong connection with its loyal social communities.

This refreshed look, launched officially on December 25, 2025, is marked by a new logo and updated packaging that resonates with the vibrant culture of self-care enthusiasts. The overhaul showcases a cohesive branding strategy that integrates the sensory experiences of fragrance and texture that Tree Hut products are famous for.

For years, the brand has been a reliable source of beloved scents, including classic Vanilla and innovative offerings like Jelly Bear. However, it often missed being recognized as a distinct identity among consumers. Luis Garcia, Tree Hut's Chief Marketing Officer, acknowledged this gap and stated, "Our glow up brings the branding up to speed with the virality of the products we make."

Embracing Change

The full rebranding includes not only a fresh logo but also a revamped website and an engaging social media presence aimed at amplifying self-expression. With insights indicating that 78% of women aged 18-24 enjoy what’s known as an "everything shower," Tree Hut positions itself as a key player in helping consumers personalize these experiences. The brand aims to embrace creativity in self-care, recognizing that it’s no longer just about products but about invoking a feeling of indulgence and confidence.

As part of the launch, Tree Hut premiered a new advertisement titled "Sugar, Sugar" across popular streaming platforms such as Netflix, Hulu, and Disney. This spot cleverly highlights the Shea Sugar Scrubs, infusing nostalgia through its catchy audio track, which connects the sweet term of endearment 'sugar' back to its iconic product.

A New Era for Tree Hut

According to Sarah Craig, Tree Hut's Associate Director of Integrated Media, the timing of this brand reveal during the holiday week is strategic, catering to a moment when audiences are more engaged and seeking new entertainment. The revival speaks to the brand's commitment to its social community, aiming to build a more interactive relationship with its audience.

The new look will first appear in major retail stores such as Target, Walmart, Ulta Beauty, and Amazon. As the rebranding rolls out across the nation, consumers can also look forward to new product lines, including the fresh scents of Violet Victory and Golden Vanilla which embody the playful and creative spirit of Tree Hut.

Tree Hut’s journey over the last two decades has been characterized by a focus on delivering high-quality body care at affordable prices, and now, with its brand refresh, it promises to invigorate the experience of self-care even further.

As more people seek meaningful connections with brands, Tree Hut's declaration of "Uncontain Yourself" stands as an invitation for all individuals to embrace their unique self-care rituals, adding a splash of vibrancy and creativity to everyday routines. This is more than just a cosmetic glow up; it’s about establishing a new narrative that celebrates the artistry of self-expression in personal care.

In a world where self-care plays an integral role in our well-being, Tree Hut positions itself as not merely a brand but as an integral companion in every individual’s self-love journey. As this new chapter unfolds, Tree Hut invites everyone to partake in the excitement and joy that comes from making self-care a vibrant, shared experience.