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Zillow and Berkshire Hathaway HomeServices Join Forces

In an exciting development for real estate professionals, Zillow and Berkshire Hathaway HomeServices have announced a new agreement that aims to enhance the capabilities of agents across the U.S. The partnership grants agents in this expansive network access to Zillow Showcase, a premium listing service powered by artificial intelligence. This innovative tool promises to redefine how listings are marketed, ensuring sellers receive maximum exposure and quicker sales.

The Power of Showcase

This collaboration builds on an earlier partnership between Zillow and HomeServices of America, the parent company of Berkshire Hathaway HomeServices. Agents have already benefited significantly from Showcase, recognizing its potential to elevate property listings. According to Vince Leisey, the president of Berkshire Hathaway HomeServices, the decision to offer Showcase to their agents stemmed from the positive feedback from their parent company. "Our agents have quickly embraced Zillow Showcase, and we expect many more to do the same after our parent company received such strong interest in a similar program," he remarked.

Showcase listings are not just visually appealing but have also been statistically shown to drive impressive results. Homes featured through Showcase tend to go under contract within the first two weeks on the market and sell for an average of 2% more compared to similar listings that are not featured. The interactive and richly designed listings utilize high-resolution images and intuitive layouts, effectively boosting an agent's branding while enhancing overall visibility.

A Competitive Edge in Real Estate

In today's competitive real estate market, having advanced technological tools can make all the difference. Agents using Showcase are equipped to stand out, regardless of market conditions. As Bobbi Jo Price, vice president of Agent Sales at Zillow, explains, "Agents have told us how Showcase delivers through every step of the listing life cycle, from winning a listing to getting it in front of more buyers and helping homes sell faster." This holistic approach to listing marketing empowers agents to not only meet but exceed client expectations.

Furthermore, Showcase is continuously evolving to incorporate new features aimed at providing an extraordinary home shopping experience. Among these innovations is the introduction of SkyTour, a pioneering tool that offers a user-guided aerial view of properties, enhancing how potential buyers assess homes from a unique vantage point. In addition, agents can leverage performance dashboards to monitor how their listings are performing in real-time, using data and analytics to refine their sales tactics effectively.

An Ongoing Commitment to Excellence

Zillow and Berkshire Hathaway HomeServices are firmly committed to empowering agents with cutting-edge tools to navigate a dynamic market. The new Showcase platform is a testament to their dedication, providing agents with the resources they need to enhance their listings and ultimately deliver exceptional results for their clients. With over 45,000 real estate professionals and a notable presence across North America and beyond, Berkshire Hathaway HomeServices is well-positioned to capitalize on this innovative partnership.

To stay ahead in the ever-evolving real estate landscape, agents are encouraged to explore the features of Zillow Showcase at zillowshowcase.com. This partnership not only represents a leap forward in digital marketing but also emphasizes the importance of using technology to create lasting relationships and success in real estate transactions. As both organizations continue to innovate, agents can look forward to achieving greater success in their professional endeavors, equipped with the best tools available.