#USA #New York #Reveal #SOMO #Digital Taxi Ads

SOMO and Reveal's Strategic Partnership

In a groundbreaking move for the advertising landscape in New York City, SOMO, a key player in sustainable mobility and part of Grupo Vallas, has announced an influential partnership with Reveal, the frontrunner in out-of-home (OOH) audience measurement. This collaboration aims to elevate the effectiveness of Digital Taxi Top advertising by delivering advanced insights and audience analytics that empower advertisers.

Expanding the Digital Taxi Top Network

SOMO's fleet boasts over 4,000 video-enabled Digital Taxi Top Screens mounted on 2,000 vehicles, providing advertisers with an exceptional platform to engage with a diverse array of potential consumers in one of the world's busiest cities. By integrating Reveal’s sophisticated measurement capabilities, SOMO positions itself to enhance audience engagement and improve the return on investment for advertisers leveraging this dynamic advertising medium.

As the Moving Out of Home (MOOH) segment rapidly evolves, brands are increasingly recognizing the value of mobile advertisements. The partnership with Reveal allows SOMO to utilize accurate, data-driven insights that ensure advertisers can tap into this growth effectively. By transforming traditional outdoor advertising metrics, SOMO will now offer its clients the innovative tools needed to navigate the bustling urban market of New York.

Enhancing Measurement Accuracy

Reveal has established itself as a pioneer in delivering accurate OOH audience data since its inception in 2014. By leveraging Reveal's trusted technology, SOMO will enhance its operational insights, allowing for real-time analytics that track campaign effectiveness more precisely. This initiative promises to provide brands with credible, actionable results that they can count on to refine their marketing strategies. Jon Frangakis, Chief Commercial Officer of Reveal, emphasizes the importance of transparency in audience measurement, stating, “Not all methodologies are created equal, and clients deserve transparency and rigor, in fact, the industry requires it.”

This initiative is expected to set a new standard for brands that aim to deliver compelling advertisement content to consumers on the go, thereby establishing SOMO's Digital Taxi Tops as a mainstay in the city’s advertising repertoire.

Benefits for Advertisers and the Future of MOOH

SOMO’s collaborative effort with Reveal is not merely about integrating measurement platforms; it illustrates a deeper commitment to innovation in advertising. Jamie Lowe, Chief Revenue Officer at SOMO, supports this sentiment by asserting that they conducted extensive due diligence in their choice of partner. “Reveal's product lived up to its reputation as the premiere option,” Lowe remarked. This partnership promises to make MOOH advertising even more integral in New York’s advertising ecosystem by providing insights that are expected to be widely accepted and valued.

Moreover, this collaboration reaffirms SOMO's commitment to redefining advertising potential in urban settings. With a structure already set in place for data-driven decision-making, the company is geared towards further expansion, with plans on the horizon that will bolster its footprint in New York City and beyond.

Conclusion

In summary, the partnership between SOMO and Reveal marks a significant evolution in the advertising industry, combining the strengths of sustainable mobility and advanced audience measurement. As SOMO continues to innovate and redefine advertisement strategies through its ever-expanding Digital Taxi Top network, Reveal’s proven methodologies will undoubtedly enhance the consumer engagement metrics that are essential for brands aiming to thrive in an urban environment. This industry-first collaboration not only raises the bar for measurement in MOOH but also illustrates a forward-thinking approach to navigating the complexities of modern advertising.

About SOMO

SOMO is dedicated to creating sustainable mobility solutions that maximize urban advertising potential. With a significant presence in New York City, their Digital Taxi Top Screens connect brands to a wide-reaching audience, redefining marketing strategies suited to city living.

About Reveal

Since 2014, Reveal has been a trusted name in OOH audience measurement. Focusing on actionable insights, they provide advertisers with reliable data aimed at driving campaign success across various platforms in the out-of-home advertising space.