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Dale Pollak's New Book: 'Invested'

Dale Pollak, the Executive Vice President of Cox Automotive and the mind behind the vAuto brand, has unveiled his latest book titled 'Invested: The New Science, Strategy & System of Used Vehicle Investment Management'. This work is set to challenge age-old conventions within the used vehicle market, proposing a fresh outlook that integrates investment management principles into everyday operations.

Innovations in Vehicle Management

Launching at the National Automobile Dealers Association (NADA) 2025 convention, 'Invested' marks Pollak’s seventh publication, and it comes at a critical juncture in the automotive sector. With the overwhelming pressures of increasing investment costs and dwindling gross profits, Pollak emphasizes the need for a transformative approach to used vehicle operations. In his book, he introduces the Variable Management Strategy, a new methodology that aims to correct traditional missteps in managing used vehicle investments.

Pollak has a profound belief that those in the used vehicle market need to revise their definitions of value and success. He encourages dealers to look at their operations through a different lens—one that prioritizes strategic thinking and innovative practices to stem the ongoing erosion of ROI (Return on Investment).

Key Takeaways from 'Invested'

1. Predictive Data Science

One of the standout features of Pollak’s approach is the incorporation of predictive data science. This revolutionary tool helps dealers better understand each vehicle's ROI potential, allowing them to tailor their acquisition, appraisal, and pricing strategies effectively.

2. Rethinking Traditions

Pollak warns against the dangers of over-relying on traditional beliefs and biases that dominate the used vehicle industry. By challenging these norms, he argues that dealers can achieve improved outcomes and a more sustainable business model.

3. Setting Clear KPIs

A vital component of the Variable Management Strategy is the establishment of ROI-focused Key Performance Indicators (KPIs) alongside stringent accountability measures. This structured approach allows for better oversight of used vehicle operations, which is essential as the market continues to evolve.

Pollak poignantly states, “There's no mistaking that the ROI in the used car business is eroding.” This harsh but necessary acknowledgment sets the stage for the urgency behind his new management strategy. It aims to help businesses not just survive but thrive amidst increasing challenges.

Availability

'Invested' will be available for purchase starting January 23, 2024, at major online retailers such as Amazon. For those attending NADA 2025 from January 23-26, copies of the book will be available at vAuto's booth (#2506). This is an incredible opportunity for dealers to get insights directly from Pollak’s work.

About Cox Automotive

Cox Automotive stands as a leader in the automotive service and technology domain, powered by substantial first-party data. With over 29,000 employees worldwide, the company operates multiple well-known brands, including Autotrader and Kelley Blue Book. Their reach and experience make them a formidable force in helping dealers navigate the complexities of the current market.

Dale Pollak’s 'Invested' promises not just to be a book but a critical tool for automotive dealers aiming for growth and sustainability in an era of change. By embracing new strategies and letting go of outdated practices, the automotive industry can pave the way for a more profitable future.