#China #Yancheng #VIVESCIA #Malteurop #Chunlei

Malteurop Expands Operations with Chunlei Malting Co. Acquisition

In a significant strategic move, Malteurop, a prominent player in the international malt production scene, has officially acquired the Chunlei Malting Co. The announcement, made by the VIVESCIA cooperative group, is set to reshape the landscape of the malt industry, particularly in China.

The Chunlei facility, located near Yancheng, Jiangsu province, has a remarkable annual production capacity of 220,000 tons of malt, which translates to the potential production of two billion liters of beer. This acquisition not only enhances Malteurop's production capabilities but also strengthens its logistical operations in one of the world's largest beer markets.

One of the standout features of the Chunlei plant is its commitment to sustainable practices. The production process integrates biomass energy sources, primarily rice straw, and renewable electricity generated from both wind and solar power, reinforced by battery storage. This innovation aligns with Malteurop's focus on decarbonization and sustainable production methods, meeting the highest environmental standards.

The inauguration of this significant facility was attended by key figures including Julien Roy, Regional Director for Strategy and Development in the Asia-Pacific region at Malteurop, and Guillaume Mothe, Managing Director of the VIVESCIA Group. Their presence underscores the importance of this acquisition in enhancing Malteurop's position in the Asian market.

Christoph Büren, President of the VIVESCIA Group, emphasized the strategic nature of this investment, stating that it highlights the capabilities of a leading French actor in the barley, brewing, and malting industries to establish itself firmly within the Chinese production ecosystem. He reiterated the long-term commitment of the VIVESCIA Group to strengthening French-Chinese relations and promoting economic collaboration in the grain sector.

For the past 30 years, Malteurop has been a steadfast player in the Chinese market, with this latest acquisition signaling a continuation of its partnership with local malt and brewing industries. Guillaume Mothe noted that the acquisition aligns perfectly with VIVESCIA’s 3.0 strategy, aimed at blending local expertise with Malteurop’s global know-how to create a competitive and sustainable growth platform for brewery clients in China and beyond.

The completion of this acquisition marks a new milestone in Malteurop's operations, allowing the company to better cater to the needs of Chinese breweries and export markets. Furthermore, Malteurop plans to engage with local partners to foster a trend towards premiumization within the barley-malt-beer sector, utilizing extensive technological and procedural expertise from the Chinese malting industry.

A Closer Look at Chunlei Malting Co.

• - Location: Near Yancheng, Jiangsu Province, strategically situated close to key export infrastructure.
• - Production Capacity: 220,000 tons of malt per year, adequate for brewing 2 billion liters of beer.
• - Sustainability Efforts: Utilizes 100% locally sourced biomass and renewable energy, significantly reducing carbon emissions.

VIVESCIA Group Overview

VIVESCIA Group stands as a leading French agricultural cooperative, generating annual revenues of €3 billion and operating 41 production sites worldwide. The cooperative is dedicated to managing agricultural products from field to table, reflecting a commitment to its 9,000 members and promoting long-term sustainability in agricultural practices.

As the industry continues to evolve, Malteurop is poised to leverage its enhanced capabilities from this strategic acquisition. Expect further expansions and investments in the pipeline as the company works to elevate its presence and foster sustainable growth in the malt industry, both in China and on a global scale.

In conclusion, Malteurop's acquisition of Chunlei Malting Co. not only signifies a leap in production capacity but also reinforces its commitment to sustainability and excellence in the global brewing market. Moving forward, this strategic investment will undoubtedly play a crucial role in shaping the future of Malteurop's operations and its contribution to the beer industry.