Kikkoman's Pom Pom Purin
2025-12-05 03:16:45

Kikkoman Reintroduces Pom Pom Purin Design for Soy Milk Drink in Limited Release

Kikkoman's Limited Edition Soy Milk Drink with Pom Pom Purin Design



In response to last year’s overwhelming success, Kikkoman Soy Foods is thrilled to announce the return of its limited-edition packaging featuring the beloved Sanrio character, Pom Pom Purin, for their soy milk drink, specifically the soy milk drink with a custard flavor. This charming design will be available from late December through mid-January, creating excitement amongst fans of both the character and delicious beverages.

What is the Soy Milk Drink?


The Kikkoman Soy Milk Drink with a custard flavor has been a hit since its launch in 2020, capturing the essence of traditional puddings in a drinkable format. It offers a subtle caramel flavor that adds a delightful touch to the overall experience, allowing both children and adults to enjoy the beverage with a perfectly balanced sweetness.

In addition to savoring it as a drink, consumers can also transform this soy milk into a delightful soy pudding by pouring it into a container, heating it up, adding gelatin, and letting it cool until it solidifies. This versatility makes the soy milk drink a fun and innovative way to enjoy a classic dessert.

Exciting New Package Design


This year’s packaging showcases three unique designs featuring Pom Pom Purin and his friends, all joyfully holding the soy milk drink. The collaboration between Kikkoman and Sanrio combines the playful charm of Pom Pom Purin with the creamy appeal of the soy milk drink. This combination promises to brighten up the shelves with its adorable aesthetics, appealing to a wide range of consumers.

Additionally, after enjoying the drink, fans can fold the empty carton to reveal a special mark, adding to the limited-edition exclusivity and encouraging collectors to keep the packaging as a part of their Sanrio memorabilia.

Product Details


  • - Product Name: Kikkoman Soy Milk Drink (Custard Flavor)
  • - Container Size: 200ml Paper Carton
  • - Suggested Retail Price: 110 yen (excluding tax)

This retail price serves as a guideline, as retailers have the autonomy to set their pricing. The new packaging will begin shipping between late December and mid-January and will revert to standard packaging once the limited quantities are sold out.

Availability


The product will be available nationwide, allowing fans across the country to join in on the fun. For any inquiries, customers can contact Kikkoman Soy Foods at 0120-1212-88.

This delightful collaboration between Kikkoman and Pom Pom Purin not only brings a nostalgic touch but also presents a fresh twist on a classic product. Whether you are a fan of soy milk or simply enchanted by Sanrio characters, this limited-edition release promises to deliver a sweet experience during the festive season. Don’t miss out on your chance to enjoy this unique beverage with its captivating design!


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Topics Consumer Products & Retail)

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