#USA #New York #Blue Hour Studios #KERV.ai #Swell.AI

Blue Hour Studios Unveils Swell.AI

In an era where social media usage has surpassed traditional television viewership, Blue Hour Studios, a prominent full-service social and influencer agency affiliated with Horizon Media, has launched a groundbreaking AI-driven solution named Swell.AI. This innovative platform is designed to help brands convert influencer content into engaging, TV-style creatives that resonate with audiences more than conventional advertisements do. The introduction of Swell.AI comes at a pivotal moment when close to 236.4 million people in the U.S. are active social media users, a number that eclipses the 228.6 million television viewers, as highlighted by eMarketer.

With 61% of Generation X expressing skepticism towards advertisements—viewing them as time-consuming and untrustworthy—there's a growing trend among younger consumers who regard influencer-generated content as the most trustworthy avenue to discover new brands. This emphasizes the power influencers hold in shaping consumer behavior and brand loyalty. Swell.AI is not just another tool; it's a transformative solution that allows brands to harness the genuine connections fostered by influencers, paving the way for significant revenue and brand growth.

The Unique Proposition of Swell.AI

Swell.AI employs cutting-edge technology developed by KERV, a leader in video analysis, performance, and monetization. Utilizing proprietary image-recognition and object-level capabilities, the platform reformats influencer content into interactive, shoppable experiences that can be utilized across diverse digital platforms, including connected TV, online video, and display advertisements.

This advancement means that brands can extend creator-focused campaigns well beyond the limitations of social media, thereby enabling swift adaptations to changing business conditions and cultural trends. The tool allows marketers to tap into a vast network of over 23 million creators, ensuring they can find the right influencer to align with their brand message.

Sarah Bachman, Head of Blue Hour Studios, stated, "Publishers and creators are now at the heart of brand strategies. To maximize the impact, marketers must incorporate these personalities into their development processes, going beyond mere content creation." The output of Swell.AI not only enhances ad performance but also provides deeper insights and efficiencies, maximizing the return on investment for businesses.

Enhanced Marketing Approaches

One of the most innovative features of Swell.AI is its ability to transform video advertising from a passive viewing experience into an active interaction. With KERV's advanced technology, users can explore a product or scene within the video, leading them to take action, whether that be pausing to shop or tapping to gain more information. Jay Wolff, Chief Revenue Officer at KERV, remarked, "Influencers have dramatically altered the product discovery and purchasing landscape. AI is a revolutionary tool for marketers, enabling them to adjust to ever-shifting consumer preferences quickly."

The comprehensive analytics, measurement opportunities, and engagement metrics that Swell.AI provides represent a new frontier for marketers, enhancing their ability to gauge the effectiveness of their campaigns in real-time.

The Future of Influencer Marketing

As influencers continue to redefine consumer engagement, Swell.AI stands to be a game-changer in the way brands connect with their audiences. The solution not only empowers brands to articulate their story more effectively but also helps them do so across varied channels by integrating AI-driven insights and analytics.

Since its inception in 2019, Blue Hour Studios has been at the forefront of influencer marketing, providing innovative strategies that resonate deeply with audiences. With a legacy grounded in creativity and results, the introduction of Swell.AI marks another significant milestone in their commitment to transforming how brands engage with consumers in a digital-first world.

In this new age of influencer marketing, where authenticity and connection are paramount, Swell.AI emerges as a must-have tool for brands seeking to enhance their marketing strategies and create meaningful interactions with their audience.