Bricoleur Vineyards Welcomes New CEO Sarah Citron to Lead Innovative Future

On October 9, 2025, Bricoleur Vineyards, a distinguished estate in Sonoma County, made a significant announcement by naming Sarah Citron as its new Chief Executive Officer. Citron, a co-founder of this family-owned vineyard, has been pivotal in shaping the winery's reputation for outstanding wine and exceptional hospitality. Her appointment marks a new chapter for Bricoleur, known for its unique wine and food pairings, organic farming practices, and inviting atmosphere.

Sarah Citron has long been recognized as a visionary leader in the wine industry, driving Bricoleur's ethos of innovation and community connection. Over the past eight years, she has inspired her team and the community while pushing the boundaries of traditional winery experiences. Under her stewardship, Bricoleur Vineyards will continue to evolve its mission of creating more than just outstanding wines—Citron believes in crafting memorable experiences that foster connections among people.

"At Bricoleur, we've always believed that wine represents more than what is in the glass; it embodies moments of connection and tradition," said Citron in her statement following the announcement. "I am truly honored to lead us into this new chapter, enhancing brand partnerships, loyalty initiatives, and experiences that unite our community."

Citron's solid track record prior to stepping into the role of CEO underscores her commitment and ability to elevate the Bricoleur brand. As Chief Operating Officer and formerly VP of Marketing, she played an essential role in cultivating a strong team culture and enhancing the estate's extraordinary reputation across national media platforms. Bricoleur Vineyards has gained national acclaim, including features on NBC's TODAY Show and being recognized as one of USA Today's 10 Best New Wineries, not to mention numerous accolades from prestigious publications like Wine Spectator and Wine Enthusiast.

Under her guidance and the diligent efforts of Bricoleur's skilled winemaking team, which includes Thomas Pierson and Bob Cabral, the winery has created remarkable wines that have garnered impressive reviews. Wine Spectator noted the rare accomplishment of a winery excelling in both Pinot Noir and Cabernet Sauvignon, highlighting how Bricoleur manages to offer outstanding quality in both varietals. The winery’s Estate Grown Special Selection Pinot Noir (2021) received rave reviews, achieving 94 points from Wine Enthusiast for its rich flavors and complexity.

Citron's innovative spirit has led to the creation of distinct programs and initiatives within the winery. Her entrepreneurial mindset, developed during her early career in digital commerce with brands like Tory Burch and Theory, has laid the groundwork for Bricoleur's transformation into a vibrant lifestyle destination that prioritizes culinary excellence, brand synergies, and community engagement.

As a champion for inclusivity and innovation, her initiatives include family-friendly experiences, diverse non-alcoholic offerings, and unique gifting programs. Citron aims to ensure that wine country remains an inviting environment for everyone, further reflecting her belief in making wine culture accessible to all generations. Furthermore, her resilience shines through her campaign,