Tres Picosos Burritos Unveils Vibrant New Look
Tres Picosos, a brand recognized for its genuine Mexican cuisine, has launched an exciting new packaging design for its beloved line of handcrafted burritos. The colorful refresh is currently being rolled out across various U.S. outlets, including convenience stores, grocery chains, colleges, and hotels.
The updated packaging is a lively reinterpretation of the original design, which paid homage to vintage Mexican street art, emphasizing homestyle cooking. As consumer preferences evolve, particularly with a growing appetite for spicy and adventurous flavors, Tres Picosos aims to resonate with today's more adventurous eaters. This move is aligned with insights from Innova Market Insights' Global Flavor Trends 2025, indicating that today's consumers are increasingly drawn to intense flavors and exciting culinary experiences.
Jane Hartgrove, affectionately dubbed 'la jefa' (the boss) at Tres Picosos, stated, "As flavor profiles continue to grow bolder, it was essential for our packaging to mirror that transformation. Our burrito recipes have always emphasized rich and dynamic tastes, and the new design reflects that celebratory, fiesta-like spirit with vibrant colors."
Beyond paper packaging, Tres Picosos is also offering two additional styles: foil and clear film packaging. An eye-catching shipping box complements the entire theme, effectively communicating the brand’s commitment to delivering authentic flavors.
For those looking to sample these delicious burritos, Tres Picosos encourages consumers to visit their local grocery or convenience store. With the promise of more filling and less tortilla, these burritos represent a gourmet experience without the costs associated with traditional dining.
Founded in Colorado, Tres Picosos—meaning 'three hotties' or spicy peppers in Spanish—has been crafting authentic Mexican burritos since 2005. The brand focuses on sourcing high-quality ingredients to create meals that stand out in both the convenience and foodservice sectors. As a woman-owned business and a member of the Women Business Enterprise National Council (WBENC), Tres Picosos upholds its values of quality and accessibility while delivering gourmet-level offerings.
Additionally, the brand boasts nationwide distribution through Dot Foods, Inc. As they embark on this new chapter with vibrant, modern packaging, Tres Picosos is further solidifying its position in the market as a provider of flavorful, high-quality Mexican cuisine. For more information about Tres Picosos Burritos, visit
www.trespicosos.com.