#Japan #Tokyo #consumer survey #Pet Supplies #Fancrew

Insights into Consumer Behavior in Online Purchases for Pet Supplies

A recent survey conducted by Fancrew Inc., a company known for leveraging advanced analytics to enhance customer engagement, delved into the preferences of pet owners regarding online shopping for pet supplies. The study involved responses from 751 members of the Fancrew community, providing a comprehensive look at consumer behavior trends.

Key Findings

1. Online Shopping Popularity: Over 54% of pet owners reported regularly purchasing pet supplies through e-commerce platforms. This statistic indicates a growing trend in convenience-driven shopping among pet enthusiasts.

2. Reasons for Online Purchasing: The research unveiled that a significant 71% of respondents prefer online shopping primarily to save the time and hassle of going to physical stores. This preference for convenience was closely followed by 50% of pet owners stating that carrying items from the store is cumbersome, making online options more appealing.

3. Most Commonly Purchased Items: Among the various pet supplies available online, pet food and treats topped the charts, with 70% of respondents indicating they frequently buy these items online. Additionally, 68% reported regularly purchasing essentials like toilet pads and cat litter through e-commerce.

Survey Overview

The survey was conducted between September 5 and September 16, 2025, and included a total of 30 questions related to pet supplies, pet insurance, and purchasing locations. This data provides a well-rounded perspective on consumer preferences.

Methodology

• - Method: Online questionnaire
• - Participants: General consumers registered in the Fancrew network, which boasts 1.5 million users nationwide
• - Demographics: 751 total respondents, consisting of 184 men and 567 women

Implications for Businesses

The findings highlight the necessity for pet supply retailers to enhance their online offerings and improve the shopping experience. Companies should consider strategies that cater to these consumer preferences, focusing on an efficient order and delivery service to meet the demand for convenience. As more consumers gravitate toward online shopping, businesses must adapt to survive and thrive in this competitive landscape.

About Fancrew

Fancrew Inc., headquartered in Chiyoda, Tokyo, specializes in analyzing consumer and employee feedback through proprietary technology. The company supports various industries by enhancing store operations, product development, and employee engagement through web-based services. Its offerings include a consumer monitoring research platform and marketing support through internet research.

Conclusion

The growing trend of online shopping for pet supplies reflects a broader shift in consumer behavior driven by the desire for convenience and efficiency. As pet owners continue to embrace e-commerce, businesses must evolve to meet their expectations, ensuring they remain relevant in this changing retail landscape.