#Japan #Tokyo #MEND #Japanese Fashion #Tsubasa Masuwaka

A New Era in Lifestyle Fashion: Introducing MEND by Tsubasa Masuwaka

On December 15, 2025, the renowned Japanese model, actress, and producer Tsubasa Masuwaka, who has captured hearts across the globe, will debut her new lifestyle brand, 'MEND' under the company VIOLET, led by CEO Noriyuki Inaba. After a two-year journey of vision and development, Masuwaka's creation aims to offer a refreshing take on everyday living through chic and thoughtful designs.

The essence of 'MEND' lies in its name, which translates to 'repair' or 'recovery' in English. The brand seeks to restore balance to the mind and body, which are often worn down by the stresses of daily life. Masuwaka dreams of highlighting individuality and potential in each customer, irrespective of age or gender. The brand's merchandise showcases versatility, catering to a myriad of environments that foster a free-spirited and innovative lifestyle.

Initial Product Offerings

The first wave of products includes premium apparel and lifestyle goods that elegantly blend relaxation with sophistication. Among the unveiled items are:

• - Serene Wrap Pajama Shirt priced at ¥31,000 (excl. tax)
• - Serene Drape Chino Pants available for ¥29,000 (excl. tax)

Both pieces emphasize comfort without sacrificing style, featuring soft textures and chic silhouettes suitable for both lounging at home and stepping out.

Another highlight from the collection is the Featherlight Quilted Coat—a comforting yet exceptionally lightweight outerwear choice, resembling a “wearable blanket.” Designed for ease, it offers insulation while allowing for free movement, making it ideal for transitional seasons.

Items are expanding to include a skincare lineup, ensuring a holistic approach to wellness and self-care. The official website will open its doors to customers on December 15, showcasing all products and their extended skincare range.

A Heartfelt Message from Tsubasa Masuwaka

In her own words, Masuwaka expresses, “This new venture embodies one of my biggest challenges yet. For the first time, we are also catering to men with our unisex line, 'MEND'. I'm determined to create pieces that merge style and comfort—garments that, no matter how often worn or when used, fulfill one's spirit and self-expression. I hope that everyone can find joy and their unique selves through our products.”

A Personal Touch and Future Vision

Masuwaka aims not only to deliver quality items but also to bolster the notion of thoughtful gifting. She has planned gift boxes to enhance the experience for loved ones, encouraging families and friends to coordinate in style.

Having established a significant impact on the Japanese beauty and fashion scenes with brands like Dolly Wink and Candy Doll, her transition into lifestyle branding highlights her commitment to fostering quality craftsmanship in Japan for a global audience. Masuwaka reflects on her journey, emphasizing the balance between societal expectations and individuality. Through 'MEND', she strives to create environments for individuals to enjoy life in an authentic and transparent manner.

Upcoming Events

To celebrate the launch of 'MEND', a press conference will be held on December 19, which includes product showcases and an opportunity for media to engage directly with Masuwaka herself. Interested reporters and participants are encouraged to reach out to the press office for further details.

To discover more about this exciting new brand and its captivating collections, visit the official MEND website and follow their journey on Instagram as they prepare for this unveiling.

Who is Tsubasa Masuwaka?

Born on October 13, 1985, in Saitama, Tsubasa Masuwaka has made a name for herself as a multifaceted creator. With a captivating presence in pop culture—having gained idol status from her early days in the magazine Popteen—she has since branched out into film, television, and beyond. Now, she steps boldly into the lifestyle sector through her brand 'MEND', inviting all to experience her curated vision for a better lifestyle.