#Japan #Tokyo #VETA Inc. #Value Elicitation #VOTE MATCH

VETA Inc.: Pioneering Election Voting Match Algorithms

VETA Inc., headquartered in Shinjuku, Tokyo, has made a significant leap in election technology by providing its innovative analysis and calculation algorithms to the Nihon Keizai Shimbun (Japan Economic Newspaper). This collaboration centers around the upcoming House of Councillors elections scheduled for July 20, 2025, specifically through a platform named "Senate Election 2025 VOTE MATCH: Which Political Party is Closest to You?" This groundbreaking initiative employs a unique adaptation of the Value Elicitation method, developed by VETA's Chief Strategy Officer, Teppei Yamamoto, alongside Chief Knowledge Officer, Airo Hino, both of whom are esteemed professors at Waseda University's Graduate School of Political Science and Economics.

A New Era for Voting Matches

What sets VETA's approach apart is its emphasis on not just matching voters with their closest political party but also incorporating the weight of policies that matter most to those voters. Traditionally, voting match algorithms merely calculated the closeness of a voter's beliefs to party positions. In contrast, VETA's algorithms deliver a more nuanced match score that respects the priority voters place on specific policies. This allows individuals to not only find the political parties that align with their views but also obtain quantitative scores on the policies they care about, thus enhancing their decision-making process when it comes time to vote.

Enhancing the Information Environment

The implementation of VETA's algorithm is pivotal in improving the information landscape surrounding elections. As society has evolved, especially among younger voters, there has been a noticeable shift in how electoral information is gathered. Instead of relying solely on traditional media like newspapers, many now turn to social media platforms such as X and YouTube. However, these platforms are often rife with mixed information, potentially skewing voter perceptions by prioritizing views that align with their own.

At the same time, traditional media outlets have faced scrutiny for not accurately capturing the public sentiment, as recent elections have highlighted discrepancies between pre-election predictions and actual results. The introduction of VETA's voting match algorithm aims to provide a more balanced view by delivering not only matching political parties but also highlighting prioritized policies. This initiative enables voters to gather more comprehensive insights which can guide them in comparing parties based on key issues.

Furthermore, by capturing relevant data through these matches, media entities can utilize VETA's algorithm for more informed analysis of electoral results, thus enhancing the overall quality of electoral discourse.

VETA's Vision and Future Plans

VETA Inc. is driven by the mission to alleviate friction stemming from mismatched values in society. Founded on April 30, 2025, the company is committed to making meaningful advancements in political engagement through its algorithms.

Co-founded by CEO Kento Hara, along with Teppei Yamamoto and Airo Hino, VETA aims to transform how voters interact with political discourse using cutting-edge social science insights.

For more information about VETA and its initiatives, visit VETA's official website or contact them via email at info@veta.co.jp.

By leveraging innovative methodologies and addressing the current challenges in the election information environment, VETA is paving the way for a more informed electorate and improved political representation in Japan.