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Better & Better Unveils Nourish Olive Oil Toothpaste

In an exciting advancement in the world of oral care, Better & Better has introduced a groundbreaking product that promises to elevate daily dental routines. The Nourish Olive Oil Toothpaste fuses organic extra-virgin olive oil (EVOO) with essential minerals, creating an innovative solution aimed at caring for teeth, gums, and the overall oral microbiome.

A New Perspective on Toothpaste

Vladimir Vukicevic, the CEO and co-founder of Better & Better, emphasized the brand's commitment to advancing oral hygiene practices. He remarked, “Nourish represents where we want to take oral care: thoughtfully sourced ingredients, purposeful formulation, and a broader view of what toothpaste can do.” By harnessing the unique properties of EVOO, this new toothpaste aims to redefine the expectations of oral care products.

The innovative formula is designed to be more than just a cleaning agent. It combines antioxidant-rich EVOO, sourced from Psyche Olive Oil in Greece, with hydroxyapatite and calcium, both recognized for their enamel-remineralizing capabilities. It is also enhanced with baking soda, which serves to neutralize harmful acidity that can impact enamel health.

Quality Ingredients Matter

Psyche Olive Oil prides itself on high-quality oil extraction. The farm, located in Messenia, Greece, produces organic Koroneiki olives that are harvested early and cold-pressed to maintain their rich antioxidant profile. Theophilos Constantinou, the founder of Psyche Olive Oil, states, “Our partnership with Better & Better aligns with our commitment to quality. We want to ensure that our oil contributes positively to the oral microbiome.”

The toothpaste stands out not only for its ingredient list but also its delightful flavor. The Olive Mint variant features a blend of peppermint and spearmint, ensuring the brushing experience is both refreshing and enjoyable. Notably, Nourish is devoid of fluoride, sodium lauryl sulfate (SLS), titanium dioxide, and artificial preservatives, catering to health-conscious consumers seeking natural alternatives.

Historical Significance and Modern Science

The use of olive oil for oral health is rooted in history. As early as the first century AD, Roman naturalist Pliny the Elder documented olive-based preparations for oral hygiene. Modern research supports the belief that olive oil’s bioactive compounds can reduce plaque, alleviate gum inflammation, combat oxidative stress, and foster a healthier oral environment.

Better & Better has leveraged this historical wisdom and combined it with contemporary scientific insights to develop Nourish, ensuring that consumers can enjoy a product that not only cleans but also benefits oral health.

Availability and Price

Consumers can purchase Nourish Olive Oil Toothpaste at a retail price of $19.99 for a 3.4-ounce tube. The product will be available through Better & Better starting October 20, 2026, with broader availability on platforms like Amazon beginning November 9, 2026.

About Better & Better

Better & Better is dedicated to transforming everyday health routines through innovative products that bolster personal wellness. Their line includes vitamin-infused toothpastes, natural floss, and sustainable oral care items designed to improve the effectiveness of daily teeth cleaning. Driven by a passion for health and quality, Better & Better continually seeks to enhance how we approach personal care.

To discover more about their offerings and philosophy, interested consumers can visit betterandbetter.com and follow their journey on Instagram at @becomebetterandbetter.