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Michaels and Hallmark Collaboration: A Creative Holiday Spirit

In an exciting new partnership, Michaels® joins forces with Hallmark to celebrate the holiday season while embracing creativity and meaningful connections. This collaboration marks the first time that Michaels has partnered with Hallmark on an original holiday film, promising to bring the heartwarming essence of the movie, Holiday Unplugged, to life through engaging in-store experiences, project ideas, and exclusive product offerings.

The film, set to premiere on Nov. 7 on the Hallmark Channel and the next day on Hallmark+, revolves around a family that rediscovers the joy of holiday crafting and the importance of stepping away from screens to create lasting memories together. Michaels aims to extend this movie's themes of connection and creativity beyond the screen by hosting a series of Hallmark-inspired activities and providing a specially curated collection of festive products available both in-store and online.

Bringing Holiday Magic to Life

Starting from November 1, Michaels will transform its stores into hubs of creativity, offering hands-on activities that encourage families to bond while making personalized ornaments, gifts, and decorations. Studies suggest that a significant majority of parents, approximately 80%, prefer screen-free holiday activities, making this partnership particularly timely.

One of the featured experiences includes a Hand-Stitched Card Workshop on November 1, where participants can create custom holiday greeting cards using yarn and foam. On November 7, a special Michaels x Hallmark Holiday Workshop will engage attendees in crafting dimensional paper ornaments inspired by Hallmark's rich archives and making custom holiday cards using innovative painting techniques.

Beyond these workshops, the events extend to various creative projects such as:

• - Holiday Ornament Creation on November 8
• - Kids Club Air-Dry Clay Figurines session on November 14
• - Cookie Cutter Clay Ornaments workshop on November 15
• - Hand-Knit Yarn Muff sessions on December 6
• - Kids Club Painted Wood Ornaments activity on December 12
• - Holiday Junk Journal crafting on December 13
• - Kids Club Cookie Decorating event on December 19

These activities not only encourage creativity but also foster a sense of community and togetherness, essential elements during the holiday season.

Exclusive Hallmark Holiday Collection

Michaels is also excited to offer a curated selection of exclusive Hallmark holiday-themed products. This collection will include festive baking supplies, seasonal décor, plush items, and more, giving customers an opportunity to enhance their holiday celebrations and traditions with Hallmark-inspired designs.

Heather Bennett, President and Chief Customer Officer at Michaels, expressed her enthusiasm, stating, “Hallmark captures the magic associated with the holidays, and we believe creativity can enhance those moments. This partnership is a celebration of creating meaningful experiences with loved ones.”

As the holiday season approaches, the collaboration between Michaels and Hallmark reminds us of the importance of connection, creativity, and heartfelt traditions.

For more details on the Hallmark x Michaels collaboration, including events and products, visit Michaels.com.

This partnership promises to turn the holidays into a joyful and creatively enriching experience for families across the nation.