#Japan #Tokyo #OMOTENASHI Selection #Summer Market

OMOTENASHI Summer Market - A Celebration of Japanese Excellence

The OMOTENASHI Selection pop-up shop has opened at Tokyu Plaza Ginza, showcasing award-winning products from across Japan. Running for 16 days, from August 16 to August 31, 2025, this unique market gathers 27 companies from 20 prefectures, offering approximately 100 items that embody the spirit of Japanese hospitality.

Discover Unique Products

This year marks the tenth anniversary of OMOTENASHI Selection, which identifies and promotes outstanding Japanese goods and services. The pop-up market invites visitors to experience the best of Japan, featuring products that include cooling sweets perfect for summer and other traditional items.

On the opening day, a large crowd gathered at the showcase, drawn by various refreshing treats—the perfect antidote to the hot weather. The market attracts both locals and tourists, particularly international travelers keen to explore popular items like matcha and various tea products.

Popular offerings include the Kuzu Bar, a Japanese-style ice bar made from traditional kudzu root, produced by Mishudo Co. in Kanagawa, along with a range of classic sweets like cheese cakes and cookies.

A Full Schedule of Events

The OMOTENASHI Summer Market runs through August 31, 2025. Located conveniently near metro exits, it invites busy commuters and students to take a moment to explore—making it an easy stop for anyone wishing to experience Japan's best hospitality.

Location Details

• - Venue Name: OMOTENASHI Summer Market 〜Summer meets Japanese treasures〜
• - Duration: August 16 (Sat) - August 31 (Sun), 2025
• - Address: Tokyu Plaza Ginza, B2F Event Space, 5-2-1 Ginza, Chuo City, Tokyo

Access Points

• - Tokyo Metro: Ginza Line, Marunouchi Line, Hibiya Line at 'Ginza Station' C2/C3 Exit, 1 minute walk
• - Chiyoda Line: Hibiya Station A1 Exit, 2 minutes walk
• - JR: Yamanote Line, Keihin-Tohoku Line at 'Yurakucho Station' Ginza Exit, 4 minutes walk

Featured Items

The market proudly showcases award-winning products from the 2025 selection, including:

• - Cheese Cake from Pâtisserie Maison Fujiya in Hokkaido, awarded Gold
• - Whole Shikuwasa Juice from Kijima Shoten in Okinawa, a refreshing summer delight
• - Cha Gohan no Moto from Uchinon Tea Shop in Shizuoka, a unique twist on traditional tea

Beyond sweets, the market features an array of lifestyle items, including Japanese-style pickles, and decorative fashion products, perfect for souvenirs. Each product reflects the timeless significance of omotenashi, or Japanese hospitality.

Future Opportunities and Recognition

Looking forward, the OMOTENASHI Selection will accept entries for its 2026 first-phase awards starting in January 2026. This initiative supports businesses in promoting their products domestically and internationally, allowing them opportunities for growth through markets like the upcoming permanent Tokyo location in Asakusa and participation in overseas trade shows.

What is OMOTENASHI Selection?

Established in 2015, the OMOTENASHI Selection awards recognize products and services rich in the Japanese spirit of hospitality, evaluated by experts in overseas distribution. Recognized items showcase unique Japanese qualities intended for global expression.
Check our official site for more details: OMOTENASHI Selection.

Join Us

We welcome all visitors to the OMOTENASHI Summer Market and look forward to sharing the diverse hospitality of Japan with everyone. Enjoy a delightful experience where the best of Japanese craftsmanship and flavors are on display at your fingertips!