#Japan #Tokyo #Ehime #Torafuku #Specialty Fair

A Special Culinary Journey in Ehime at Torafuku

From now until July 15, 2025, Torafuku, a restaurant known for its seasonal dishes and delicious cooked rice, is hosting a fair celebrating the traditional cuisine of Ehime, utilizing fresh and locally sourced ingredients. Under the leadership of Chairwoman and CEO Sachiko Asano, the restaurant emphasizes regional flavors, particularly those from Ehime.

Located in Minato-ku, Tokyo, Torafuku has a rich history of promoting Japanese regional specialties. Beginning with its Mie Fair in November 2009, the restaurant has traveled through various prefectures, including Wakayama, Iwate, Hokkaido, Kumamoto, Fukuoka, and Akita, delighting patrons with local dishes paired with selected sake and shochu. Now, it’s time for the spotlight to shine on Ehime!

The Essence of Ehime Cuisine

The Ehime Fair invites diners to savor mouth-watering dishes made from local ingredients such as sea bream (madai), pike conger (hamo), and Matsuyama chicken (Matsuyama-dori). The setting of rich natural resources, with its coastline from the Seto Inland Sea to Uwa Sea and a warm climate, fosters the production of Ehime's renowned food.

• - Sea Bream (Madai): Celebrated as Ehime's prefectural fish, it boasts the highest production in Japan, revered for its firm texture and refined flavor, nurtured in mineral-rich waters.
• - Pike Conger (Hamo): A delicacy in Ehime, known for its mild yet umami flavor, highly sought after by food enthusiasts.
• - Matsuyama Chicken (Matsuyama-dori): A signature breed in Ehime, known for its tender meat without strong gaminess, raised in designated farms throughout the region.

Fair Overview

• - Date: May 22, 2025 - July 15, 2025
• - Location: All Torafuku branches excluding Sendai

As the fair showcases, diners are encouraged to experience these seasonal flavors within a limited menu that reflects the best of Ehime's culinary diversity. The menu will change slightly to highlight which local ingredients are in season.

Featured Dishes

The fair proudly presents the following delectable options:

Dinner Menu Highlights

• - Madai Rice Dishes: Two types of rice dishes originating from different parts of Ehime (Nanyo and Matsuyama) offer a unique eating experience. The Nanyo-style rice dish features sashimi of madai, combined with rice drenched in savory broth and egg – an exquisite combination priced at 1,980 yen.
• - In contrast, the Matsuyama-style rice dish presents cooked rice with madai for 540 yen, or paired with a set including seasonal sides for 880 yen.
• - Madai Salad adorned with Iyo-katsu black vinegar dressing for 990 yen.
• - Entrée of assorted sashimi from Ehime for 1,580 yen.

Matsuyama Chicken Specialties

• - Matsuyama-dori Rice: Available in a rice set with unlimited refills until June 22, featuring two kinds of side dishes and miso soup for only 780 yen.
• - Imabari Kawa-yaki (grilled chicken skewers with egg) for 900 yen.
• - Sen-zan-ki, or fried chicken, for 1,200 yen, another local favorite.

Pike Conger Delight

• - Hamo with Colorful Vegetables in Yuba Sauce: A dish highlighting the subtle flavor of hamo paired with vibrant veggies for 1,100 yen.

Deep-Fried Delicacies

• - Freshly Fried Jako Katsu: A local specialty with a crispy exterior, enjoyed for 790 yen.
• - Crispy Jako Tempura with Aromatic Soy Sauce for 690 yen.

Beverage Pairing

To enrich the dining experience, EHIME sake selections are offered, including a sake tasting set for 1,100 yen and locally favored choices like Sukigokoro at 880 yen.

Lunch Menu Options

A variety of lunch sets featuring Matsuyama-dori fried chicken and Nanyo-style rice can be indulged at affordable prices, ensuring a delightful dining experience throughout the day.

The Ehime Fair at Torafuku is a true celebration of local flavors, encouraging diners to appreciate the gastronomic treasures of Ehime while enjoying this limited-time event. Do not miss this opportunity to embark on a culinary adventure and experience the authentic tastes of this beautiful prefecture!

For more details or to explore the full menu, visit Torafuku.