Ryohei Suzuki and Natsuki Deguchi Star in New Kirin Namacha TV Commercial

Refreshing Moments with Kirin Namacha

Kirin Beverage Corporation is set to unveil a refreshing new TV commercial for its popular Kirin Namacha brand on April 15, 2025. Starring Ryohei Suzuki and Natsuki Deguchi, the commercial is titled "Living with Comfort" and invites viewers to discover the joy of savoring life with a bottle of Kirin Namacha.

This new campaign coincides with a major rebranding initiative for Kirin Namacha, which includes a redesign of the packaging as well as an upgraded recipe for both the original green tea and the Hojicha variant. The brand aims to captivate consumers, especially those in their 20s to 40s, seeking a sophisticated and refreshing tea experience. With over 30 million cases sold—an accomplishment not seen in 18 years—the diminutive tea bottles are garnering a reputation for their quality and allure.

The latest TV commercial embodies the theme of "living with comfort" by showcasing organic and refreshing moments spent while enjoying Kirin Namacha in tranquil, picturesque settings. The visuals convey a sense of ease and joy, highlighting the natural chemistry between the two actors as they relish light-hearted scenery under crystal-clear blue skies, capturing everyday moments in an effortlessly charming manner.

Brand Updates and Sales Success

With steady growth, Kirin Namacha has established itself as a favored choice in a market struggling with commodity-like competition. The rebranding effort blends modern aesthetics with premium taste, encouraging a new generation to embrace the tea-drinking culture. The premium quality is achieved through innovative brewing techniques, including a freshness extraction method that seals in flavors while enhancing the natural sweetness of the tea leaves.

Kirin's latest approach seeks to redefine bottled green tea, breaking through traditional barriers and delivering a product that satisfies the contemporary palate. Each sip is meant to rejuvenate and invigorate the spirit of those sipping it, promoting an all-new tea-drinking experience that deviates from standard offerings.

Insights from the Stars of the Campaign

In recent interviews, both Suzuki and Deguchi opened up about their experiences on the set. Suzuki shared his delight in the beautiful weather during the shoot, emphasizing how the clear skies aligned perfectly with the overall theme of comfort and enjoyment. He stated, "Being outside with the sun shining was incredibly refreshing, and I felt truly comfortable throughout the filming."

Further, he revealed that he aims to portray the essence of "living comfortably" in his performance by channeling genuine emotions and expressions. Deguchi echoed this sentiment, expressing how the warmth of the day added to the enjoyment of filming. “Today felt perfect for a Kirin Namacha commercial,” she said. She also candidly discussed her moments of joy, primarily experienced when consuming delicious food or chilling in relaxing locations.

Social Media and Engagement

As part of its efforts to connect with consumers, Kirin Namacha plans an active presence on social media platforms. The TV commercial will be accessible on YouTube, creating an opportunity for viewers to share the experience with friends and family. Both Suzuki and Deguchi encourage fans to embrace the refreshing nature of Kirin Namacha, presenting the beverage as an ideal companion for moments of relaxation and enjoyment.

Links to the commercial:

The Kirin Namacha brand has successfully melded premium quality with aesthetic appeal, becoming a delightful addition to customers' everyday lives. It is a testament to how a traditional beverage can resonate with modern lifestyles, promoting a healthier and more enjoyable future.

For more information, visit Kirin's official website.