#Japan #Fukuoka #Ureru Net #Pinterest Ads #Advertising Group

Ureru Net Advertising Group Partners with Pinterest Japan for New Advertising Venture

Ureru Net Advertising Group, headquartered in Fukuoka, Japan, is making significant strides in the digital advertising landscape by collaborating with Pinterest Japan. As a subsidiary of the Ureru Net Advertising Group (TSE Growth Market: 9235), the newly introduced Pinterest ad management system aims to tap into the burgeoning social media advertising market in Japan.

Exploring the Market Potential of Pinterest

With over 500 million monthly users, Pinterest stands as one of the largest visual discovery platforms globally. Users flock to Pinterest primarily for inspiration and comparative shopping, boasting a notably high intent to purchase compared to other social media channels. This makes Pinterest an ideal platform for advertisers, especially those in the food, beauty, lifestyle, interior design, and fashion segments, where direct-to-consumer (D2C) businesses thrive.

Internationally, Pinterest ads have already established themselves alongside Meta and TikTok ads as major advertising channels, especially in Western markets where the demand from advertisers is growing rapidly. Forecasts indicate that Pinterest's overall revenue could rise by 12% year-on-year for the fiscal year 2024, underscoring the anticipated continued growth of its advertising business. However, the Japanese market still has limited case studies and agencies for Pinterest, resulting in fewer competitors and lower click costs, presenting a unique opportunity for early advertisers to gain significant advantages in this blue-ocean market.

Competitive Advantages of Ureru Net Advertising Group

Ureru Net Advertising Group has achieved remarkable success in operating ads across social media platforms like Facebook, Instagram (Meta), and LINE. Combined with search engine advertising services such as Google Ads and Yahoo Ads, the company boasts strong experience in cross-channel management strategies. By adding Pinterest ads to their portfolio, Ureru Net Advertising Group can leverage the following competitive advantages:

• - Establishment of an Early and Differentiated Management System: Secure a lead in the management of Pinterest ads in Japan, offering a unique advertising experience.
• - Utilization of Extensive A/B Testing Insights: Implement A/B testing knowledge specific to Pinterest, optimizing landing pages and offers.
• - Cross-Channel Optimization Capabilities: Enable complete funnel management by integrating Meta, LINE, Google, and Yahoo.
• - Leverage D2C Business Synergies: Facilitate immediate results for D2C companies through optimized advertising strategies.

By establishing a hybrid advertising model that combines performance-based, operation-type, social media, and search engine advertising with Pinterest, Ureru Net Advertising Group aims to strengthen its unique position in the market.

Future Outlook

The introduction of Pinterest ads aligns perfectly with the needs of existing D2C clients of Ureru Net Advertising Group, promising to expand acquisition channels and drive revenue growth. Although initial impacts on financial performance may be marginal, the expected growth within the Pinterest market could significantly contribute to the company's overall revenue expansion. In the event of any developments requiring disclosure, Ureru Net Advertising Group commits to prompt communication with stakeholders to keep them informed.

In conclusion, Ureru Net Advertising Group's strategic collaboration with Pinterest Japan marks a pivotal moment for the company's growth trajectory. By strategically positioning itself within the emerging Pinterest ad market, Ureru not only enhances its service offerings but also embraces the opportunities presented by evolving consumer behavior in digital advertising.