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A Fresh Look for a Timeless Classic

After 36 years of the same design, PATRÓN® Tequila is making a significant statement with an impressive redesign of its iconic bottle and packaging. This evolution of its visual identity represents a new chapter for the brand, which has been a leader in the super-premium tequila market since its launch in 1989. The redesigned bottles for PATRÓN's core offerings—including Silver, Reposado, Añejo, and Extra Añejo—are set to hit the shelves soon and will appear in global markets this fall.

The fresh design maintains the beloved bell-shaped silhouette while introducing several enhancements that symbolize the brand's commitment to quality and sustainability. One of the most notable changes is the celebration of the agave piña, the heart of PATRÓN Tequila. This design detail emphasizes the craftsmanship behind the product and honors the natural ingredients that define its exceptional taste. Additionally, the iconic PATRÓN bee has been given a more pronounced presence, reflecting the brand's dedication to artisanal techniques and all-natural processes.

In a progressive move towards sustainability, the new bottles are also lighter, resulting in an 8% reduction in weight across all formats. This change contributes to a lower carbon footprint, aligning with the growing consumer demand for environmentally responsible products. Roberto Ramirez, the Global Senior VP for PATRÓN and Agaves, shares that this redesign is not just a visual overhaul but a powerful assertion of brand leadership that distinguishes PATRÓN from other tequila options on the market.

Key Features of the New Design

The new PATRÓN bottle boasts several striking features that set it apart:

• - Innovative Shape: The bottle’s design takes inspiration from the agave piña with an embossed glass pattern that reflects the brand’s connection to nature, ensuring bartenders have a better grip during service.
• - Luxurious Label: The updated front label introduces a three-dimensional PATRÓN logo, accompanied by the bee emblem, both finished in luxurious gold. This elegant look enhances the visual identity of the brand and asserts its luxury positioning.
• - Intricate Neck Collar: The traditional ribbon has been replaced with a neck collar featuring detailed filigree work, reflecting the artistry of Mexican luxury and the sophistication of the PATRÓN distillery in Jalisco, Mexico.
• - Transparency on Ingredients: PATRÓN’s commitment to purity is now highlighted on the bottle's side, displaying Master Distiller David Rodriguez’s signature alongside the phrase: “Handcrafted with Agave, Water and Time.” This showcases the brand’s focus on keeping additives out of the tequila, emphasizing its natural craftsmanship.
• - Enhanced Gift Packaging: The accompanying premium gift boxes have also been refreshed, retaining cherished vibrant colors but now featuring a white debossed octagon detail and a QR code linked to signature cocktail recipes, enticing consumers to engage with the brand's offerings.

A Tribute to Heritage and Future

Samantha Newby, Global VP of PATRÓN, Innovation & Sustainability, notes that this redesign is a homage to the brand’s handcrafted Mexican heritage, elevating its visual representation without losing sight of the qualities that have weathered the test of time. “Our bottle silhouette is instantly recognizable, and we're excited to bring new life to it,” she states, cementing PATRÓN's reputation as a leader in luxury spirits.

In summary, PATRÓN Tequila's redesign not only signifies its past but also its future trajectory in the increasingly competitive super-premium tequila market. With this innovative and visually enhanced presentation, PATRÓN is poised to continue captivating both loyal fans and new consumers alike.

As enthusiasts await the arrival of these refreshed products, PATRÓN Tequila reaffirms its legacy of quality, tradition, and artistry—a true reflection of the spirit that goes into every bottle. For more updates on PATRÓN Tequila and to discover its latest offerings, interested consumers and retailers are encouraged to visit www.patrontequila.com or follow the brand on Instagram. Cheers to PATRÓN’s next chapter!