Transforming E-Commerce with TikTok Live Commerce
Ureru Net Advertising Group, headquartered in Fukuoka, Japan, is set to change the game in e-commerce with the launch of its latest initiative. Partnering through its subsidiary, Olcus, the group has introduced a support service for live commerce on TikTok, aimed at maximizing sales for its clients.
This innovative service transcends mere live-streaming by capitalizing on TikTok’s immense reach to enhance viewer buying intent in real-time, allowing products and services to be sold instantly. As the industry anticipates the 'Year of Live Commerce' in 2025, when video viewership and shopping experiences fully converge, Ureru Net is paving its way to become an absolute frontrunner.
Proven Success with a Zero Advertising Budget
The establishment of the Social EC Strategy Team at Olcus in November 2023 has already delivered remarkable results without spending a single yen on advertising. A prime example is the beauty product "KogaO+", which achieved an unprecedented three-title win in Amazon's bestselling, trending, and wishlist categories, all without any ad expenditure. By March 2025, the cumulative sales count will exceed 800,000 units, showcasing the extraordinary power of this sales strategy.
The newly launched service fully integrates this 'winning formula' into the world of TikTok live commerce. With a commitment to turbocharge client revenues, Ureru Net is promising unprecedented growth.
Comprehensive Support for Client Success
The live commerce support provided by Ureru Net and Olcus is built around various services aimed at maximizing client revenues:
- - Compelling Content Creation: Developing broadcast scripts and designs that capture attention immediately and maintain viewer engagement.
- - Dynamic Operations Management: Professional livestream teams that generate excitement and ensure quick, supportive interaction with audience comments.
- - Impulse Purchase Promotions: Crafting compelling product presentations, announcing limited-time campaigns, and constructing seamless purchasing pathways to convert viewers into buyers.
- - Maximizing Win Rates Through Performance Evaluation: Utilizing thorough effectiveness measurements, analysis, and improvement proposals to enable rapid PDCA operations.
- - Influencer Collaboration: Drawing from a top-class influencer network to cast the most effective sales partners quickly.
Crossing Borders: Expanding Into the Asian Market
Ureru Net’s ambitions reach far beyond domestic markets. The company has already established an impressive track record in live commerce targeting international audiences, especially in utilizing Douyin, China’s TikTok variant. The synergy between domestic and overseas TikTok support positions Ureru Net uniquely in seamlessly dominating the live commerce space across Japan and East Asia.
Future Prospects and Business Impact
This service is a cornerstone of Ureru Net's overarching strategy, leveraging the interconnections between social media, e-commerce (D2C), and AI. Planned future developments include AI-driven automation for optimizing sales pitches and content generation, promising a substantial, sustainable revenue boost through a SaaS business model. Ureru Net's hybrid revenue model, combining fixed retainers with GMV-linked royalties, ensures synchronization between client growth and company profits.
Given the explosive growth potential of the live commerce market and Ureru Net's exclusive 'winning formula,' this venture is set to become a crucial pillar of future revenues, significantly enhancing the overall corporate value of Ureru Net. While short-term effects on financial performance may be minimal, we anticipate positive contributions in the medium term.
Shareholders and investors can look forward to the groundbreaking impact of Ureru Net's drive to revolutionize e-commerce, and the extraordinary growth that lies ahead.
Head Office Address: 2-3-1 Daiba, Minato-ku, Tokyo, 135-0091, Japan
Fukuoka Office Address: RKB Broadcasting Center, 2-3-8 Momochihama, Sawara-ku, Fukuoka, 814-0001, Japan
Contact: 092-834-5520