#USA #Tampa #SiteZeus #Dataplor #foot-traffic

SiteZeus Revolutionizes Site Selection with Intelligent Foot-Traffic Data Integration

In a significant move for the retail and franchise growth sector, SiteZeus has unveiled an innovative feature integrating estimated foot traffic data into its site selection platform, SiteZeus Locate. This development, propelled by a strategic partnership with Dataplor, is set to enhance the visibility and decision-making capabilities of multi-unit brands more effectively than existing solutions on the market.

Traditionally, foot traffic data has been utilized independently as a standalone performance metric by various software providers. However, SiteZeus is pioneering a more contextualized approach. The company integrates foot traffic data within a broader multi-dimensional model, which also factors in demographics, psychographics, market saturation, traffic patterns, and a brand's historical performance. This holistic view ensures that foot traffic is not merely treated as a simplistic predictor but as part of a comprehensive site analysis tool.

Hannibal Baldwin, CEO and Co-founder of SiteZeus, emphasizes the brand's unique standpoint in the technological landscape: "We've seen how other solutions lean heavily on foot traffic as a primary predictor of performance, but we believe that's only part of the story. Our approach ensures visit counts are used the right way, supporting more informed decisions without replacing the sophisticated modeling our users rely on."

With the introduction of visit counts in SiteZeus Locate, users can now analyze estimated visits across millions of locations relevant to any chosen point of interest. This integration allows brands to compare foot traffic trends throughout their trade areas, assess competitor engagement, and pinpoint co-tenants that contribute valuable traffic—everything consolidated within one familiar interface for planning, analysis, and site scoring.

Prioritizing Quality Over Speed
SiteZeus adopted a thoughtful approach, emphasizing data quality and integration instead of rushing to market. By collaborating with Dataplor, SiteZeus leverages foot traffic data renowned for its accuracy and wide-reaching coverage. Baldwin articulates, "Foot traffic data can be a powerful asset, but only if it's accurate and properly contextualized. Dataplor's data met the high standards we demand for our customers, and we're excited to bring that value in a thoughtful and strategic way."

This latest addition not only cements SiteZeus's standing as a leading provider of location intelligence but also positions the platform as the most data-rich solution available for real estate and development teams who are focused on confident growth.

About SiteZeus

SiteZeus is recognized as an end-to-end solution provider, facilitating revenue growth through advanced analytics and on-demand insights. Their diverse product offerings are tailored to empower franchise sales, real estate, construction management, marketing, and operations teams, helping them accelerate expansion and maximize profits through data-driven decisions. For further insights on how SiteZeus can assist your organization's growth, interested parties can reach out directly via their website or media contact channels.

In the ever-evolving landscape of retail and franchise operations, SiteZeus's innovative approach to incorporating foot traffic into site selection is positioned to meet the complex demands of today’s business environment. As businesses continue to strategize for success, tools that provide clarity and direction, such as those offered by SiteZeus, will undoubtedly be invaluable assets.