Experience the Elegance of Piper-Heidsieck Champagne at Ginza's Popup Shop

Japan Liquor Inc. is thrilled to announce a limited-time popup shop from October 29 to November 4, 2025, featuring the prestigious French champagne house, Piper-Heidsieck. The event will take place at the Space of Ginza on the first floor of Matsuya Ginza, promising a week filled with sensory experiences rooted in the brand's philosophy, "Twist the Script". This pop-up invites guests to immerse themselves in the captivating world of Piper-Heidsieck, a brand with deep connections to the film industry and a legacy dating back to 1785, when it was gifted to Queen Marie Antoinette.

Brand Introduction

Piper-Heidsieck, renowned for its distinguished history and quality, has earned an international reputation for excellence. The brand holds various sustainability certifications, including the HVE and B Corp, showcasing its commitment to social and environmental accountability. Over the years, they have been honored eight times as the Sparkling Wine Producer of the Year by the International Wine Challenge, acknowledging their high standards and innovative practices. Notably, Piper-Heidsieck is famously loved by Marilyn Monroe and has been the official champagne of prestigious events like the Cannes Film Festival and the Academy Awards, featuring in over 300 films.

Event Overview

Event Name: Piper-Heidsieck POP UP SHOP & Matsuya Ginza 100th Anniversary Champagne Bar
Duration: October 29 (Wed) - November 4 (Tue), 2025
Venue: Space of Ginza, Matsuya Ginza 1st Floor

Highlights of the Event

- Exclusive Cuvee Release: Matsuya Ginza's fine liquor buyer has collaborated with Piper-Heidsieck's head winemaker to create a unique cuvee available only at this event. Priced at 11,000 yen, this special cuvee promises delicate bubbles and a rich flavor profile, available in limited quantities.

- Champagne Bar Experience: Guests can savor a variety of Piper-Heidsieck labels by the glass, including the exclusive "Essentiel by Matsuya Ginza" cuvee. The event will also showcase a limited edition collection named "All Celery 1971" (60ml for 9,900 yen) on November 2, and a tribute to Queen Marie Antoinette with the "Rare 2008 Magnum" (60ml for 8,800 yen) available on October 31.

- Daily Exclusive Events:

- Champagne Tower Performance: Join us for this unique spectacle on October 31 at 18:00, where champagne will be poured into a tower of glasses until supplies last.
- Music by DJ: Enjoy live performances from October 30 to November 2, from 17:00 to 20:00 (with special timings on November 3 from 16:30 to 19:30).
- Talks by Country Manager: Participate in mini-talks with Piper-Heidsieck's Country Manager, Toshikazu Honma, scheduled for November 1 to 3 at 15:00.

- Shopping Perks: Customers spending 11,000 yen or more at the popup shop will have the chance to win original merchandise through a gacha machine during the event.

This popup shop is a one-of-a-kind opportunity to experience the allure of Piper-Heidsieck Champagne firsthand. Join us for this exciting week at Matsuya Ginza and indulge in the luxurious world of Piper-Heidsieck!

For more details about the event, visit here.

Japan Liquor Inc. has been committed to introducing Japan’s wine enthusiasts to the world's finest wines since its establishment in 1963. With a focus on quality, the company imports and sells top brands from renowned wine regions worldwide, aiming to deliver unique and distinctive products that resonate with customers’ tastes.