#United States #Miami #K-Beauty #Cosmoprof #MDP+

MDP+ Enhances Presence in the U.S. Market

MDP+, an eminent global brand in dermocosmetics, has made significant strides in its efforts to solidify its presence in the United States, particularly following its successful participation in the 2025 COSMOPROF North America expo. This major beauty event took place from January 21 to 23 at the Miami Beach Convention Center and will become a cornerstone for MDP+ as it navigates the North American marketplace.

The COSMOPROF expo stands as North America's largest beauty B2B event, bringing together key players from the beauty and skincare sectors. MDP+ stood out amid a sea of competitors by presenting innovative products that captured the attention of international buyers. The showcase highlighted their commitment to quality and effectiveness, particularly through the use of advanced technology in skincare formulations.

Among the flagship products displayed, the Red Lacto Collagen Wrapping Mask, Melanon X Cream, and Peptide 9 Bio Sun Stick Pro became instant favorites. Each product is designed not only for performance but also takes into consideration consumer needs, which is reflective of the extensive research and clinical trials that characterize MDP+’s development process. The Red Lacto Collagen Wrapping Mask garnered particular interest due to its deep hydration properties, linking low-molecular-weight collagen to improved skin texture and nourishment.

Unveiled for the first time at COSMOPROF was the Young Cica line, a next-generation skincare collection that speaks directly to the needs of the North American consumer. A representative from MDP+ emphasized that this line is tailored to address specific concerns prevalent in North America, establishing it as a crucial contributor to the company's expansion strategy.

The growing popularity of K-beauty products, particularly on platforms like TikTok, underscores MDP+’s strategic approach to leveraging social media trends and consumer preferences. Their previous successes have equipped the brand with significant momentum driving into this new market. The Melanon X Cream, which promises skin brightening along with enhanced skin barrier function, showcases MDP+'s blend of innovative formulation and consumer-focused results.

MDP+’s participation in the expo proved to be more than a mere showcase; it facilitated numerous B2B consultations, creating opportunities for new and meaningful partnerships within the industry. Such networking channels are vital for businesses seeking to penetrate markets as dense and competitive as North America’s.

This year’s COSMOPROF North America event has marked a pivotal moment for MDP+, representing not just their entry but their commitment to establishing solid ground amid the complexities of global marketing. Their CEO, Michael Chung, noted how the successful conclusion of this event aligns well with the strategic objectives set forth for MDP+ as they look to make a lasting impression on beauty consumers worldwide.

As MDP+ looks towards the future, their methodology remains rooted in the integration of proprietary technology with premium ingredients. Their parent company, SKINIDEA, is a portfolio company of Morgan Stanley PE Asia, indicating strong financial backing that generates confidence for sustained growth and innovation. MDP+’s global reach already extends to over 75 countries, indicative of the brand’s ambitious expansion plans.

"Our innovative approach in product development, coupled with our commitment to creating global beauty solutions, reinforces our position as a beloved skincare brand on a worldwide scale," said their representative.

As MDP+ continues its journey through the North American beauty landscape, it showcases not only its product offerings but an entire ethos centered around consumer satisfaction and advancement in skincare technology. The beauty industry, known for its rapid changes, may find in MDP+ a formidable player armed with insights, experience, and an impressive product pipeline that could potentially redefine consumer skin health.