#Japan #Tokyo #Famima #BE:FIRST #Convenience Wear

Exciting New Launch: Famima x BE:FIRST Collaboration

FamiMart is thrilled to announce the launch of exclusive collaboration items, featuring socks and handkerchiefs, in partnership with BE:FIRST. Beginning September 29, 2025, at 10:00 AM, these stylish products will be available through Famima Online, enhancing the shopping experience for fans of the popular group!

These items are part of Famima's initiative focusing on five key concepts, including providing joy to customers, encapsulated perfectly by this collaboration with BE:FIRST, the 2025 Christmas Ambassador. Each piece showcases the unique design and aesthetic of the group, enabling fans to express their love for BE:FIRST in their everyday style.

Collaboration Details

Convenience Wear presents:

• - Low-gauge Socks

- Price: 900 yen (tax included: 990 yen)
- Available From: September 29, 2025, at 10:00 AM
- Expected Delivery: Between January 22 and January 28, 2026
- Product Features: These socks, inspired by the theme colors of BE:FIRST—black and white—boast a handmade appearance with a thick yarn composition. They promise comfort, warmth, and durability with reinforced toes and heels, making them ideal for the upcoming autumn and winter months. Their anti-bacterial treatment also ensures freshness.

• - Hand Towel

- Price: 800 yen (tax included: 880 yen)
- Available From: September 29, 2025, at 10:00 AM
- Expected Delivery: Between January 22 and January 28, 2026
- Product Features: This high-absorbency hand towel made in Imabari blends functionality with style, also showcasing the BE:FIRST color scheme and logo. Perfect for both personal use and as a companion at events!

Special Events at BMSG FES’25

Additionally, Famima will participate in the upcoming BMSG FES’25 on September 27 and 28 at Odaiba, setting up a special Christmas booth. Attendees who have ordered the BE:FIRST BEST Chocolate Cake will have the chance to participate in a special lottery event called Famigacha, where fantastic prizes await!

• - Booth Location: Sponsor area within the venue
• - Operating Hours: 10:00 AM - 7:30 PM
• - Participation Method: Simply show your online order history or reservation receipt to join!

Notable Information

Please note, demand may lead to access issues during initial sales, so customers are encouraged to try again later if they encounter difficulties. Once stock is depleted, items will no longer be available. For detailed ordering instructions, visit Famima's online platform.

Meet Hiroshi Ochiai

In addition to the exciting product launch, fans should get to know Hiroshi Ochiai, a renowned fashion designer born in Tokyo in 1977. After establishing FACETASM in 2007, he has won numerous fashion accolades, including the Mainichi Fashion Award. Ochiai's work has graced various global brands such as NIKE and Coca-Cola, making significant contributions to both the local and international fashion scenes.

Famima is dedicated to being a community-oriented brand, always aiming to be a beloved part of customers' lives, ensuring convenience and warmth in every interaction.