#USA #Austin #NUTmobile #MR. PEANUT® #PLANTERS®

PLANTERS® Celebrates 90 Years of the Iconic NUTmobile

The PLANTERS® brand is kicking off a celebration like no other as it marks the 90th anniversary of its beloved NUTmobile. This unique program has delighted fans across America for nearly a century, blending nostalgia with a twist of modern flair. To commemorate this remarkable milestone, PLANTERS® has unveiled a newly designed NUTmobile, set to hit the roads this summer, accompanied by a fresh crew of enthusiastic Peanutters.

The New NUTmobile: A Bold Advent

The latest iteration of the NUTmobile comes equipped with exciting features that promise to enhance fan engagement. Among these are a quirky peanut door handle, a vibrant, neon-lit selfie station, and an innovative 360-degree external camera — offering a comprehensive view of this nutty ride. Fans will have the opportunity to get a closer look at the NUTmobile as it travels the country for a year, spreading joy and delicious snacks along the way.

Patrick Horbas, the director of marketing for the PLANTERS® brand, expressed his excitement about the anniversary, stating, "We are incredibly excited to celebrate 90 years of the NUTmobile and welcome our new Peanutters. The NUTmobile has always been about bringing people together and creating unforgettable experiences. With this new team and the latest NUTmobile, we're ready to continue this tradition in a big way."

Meet the New Peanutters

The journey is led by a lively new team of Peanutters, each bringing their unique charm to the role:

• - Aria Conte (Almond Aria): A recent graduate from Butler University in creative media and entertainment, Aria hails from Chicago. Passionate about sports, dance, and writing parodies, her go-to snack is PLANTERS® Honey Roasted Peanuts.

• - Hudson Ritchie (Nutty Huddy): With a degree in advertising from the University of Illinois, Hudson loves to spend time with family. His snack of choice? PLANTERS® Hot Chipotle Peanuts.

• - Adleigh Mayes (Mayes-elnut): A native of Dothan, Alabama, Adleigh holds a public relations degree from Freed-Hardeman University. An athlete and student government participant during her college years, she enjoys PLANTERS® Cinnamon and Brown Sugar Cashews.

As these Peanutters take charge, they promise interactive events, photo opportunities, and numerous nutty surprises at every turn. Fans excited about the NUTmobile can learn more about its journeys by visiting plantersnutmobile.com and following the brand on social media platforms like Instagram (@plantersnutmobileofficial) and TikTok (@plantersnutmobile).

Legacy of the PLANTERS® Brand

Established in 1906 in Wilkes-Barre, Pennsylvania, the PLANTERS® brand has become synonymous with quality snacking, offering an extensive range of peanuts, nut mixes, seeds, and more. Catering to cravings for various flavors — from salted to honey roasted — PLANTERS® is the go-to brand for nutty delights. Owned by Hormel Foods Corporation since 2021, PLANTERS® also proudly features its iconic mascot, MR. PEANUT®, who is currently embarking on a promotional journey across America in the NUTmobile.

For those looking to join in on the fun, you can request the world’s largest peanut on wheels by visiting plantersnutmobile.com. To explore all PLANTERS® products, head over to planters.com.

About Hormel Foods

Hormel Foods Corporation, located in Austin, Minnesota, is a globally recognized branded food corporation with annual revenues exceeding $12 billion. The company operates in over 80 countries and boasts a diverse portfolio, including beloved brands such as SKIPPY®, SPAM®, and HORMEL® NATURAL CHOICE®. Hormel Foods emphasizes corporate responsibility, community service, and quality in its products, proudly adhering to their mission of - "Inspired People. Inspired Food.™". For more details, visit hormelfoods.com.